Becky Boyd, VP Marketing Services, brings to the team more than 20 years of experience in information technology (IT) PR with marketing, public relations, and sales successes. She is responsible for developing and implementing the tactical marketing and PR programs for MediaFirst PR Atlanta's clients via Tech PR and Consumer PR.
Before joining MediaFirst, Becky worked at a start-up Internet software development company focusing on electronic commerce, Web-based training, network services, and Web line-of-business applications. Her responsibilities included defining markets, competitive analysis, market analysis, writing integrated business and marketing plans, training the sales department, coordinating trade shows, producing sales support materials, creating a prospect database, implementing direct mail campaigns, and designing and placing advertisements.
Becky also brings extensive knowledge and experience in technical writing of collateral and content for websites, graphics design, marketing materials, and creating and developing sales presentations. She also worked as the product marketing manager for Dickens Data Systems where she was responsible for determining target partners, formalizing relationships, and implementing marketing and sales plans. She developed prospect data bases, created lead generation campaigns, and managed trade shows and user's conferences for several of her former HP customers.
Hewlett-Packard: President's Club Award Recipient
Becky's longest tenure was with Hewlett-Packard Company, where she sold technical solutions to engineering companies, manufacturers, and universities. She also worked with independent software vendors (ISV) and HP's hardware resellers, helping position them to leverage HP resources.
In this role, she demonstrated excellence in developing and implementing marketing programs and training the sales representatives for her resellers and ISVs. At HP, Becky earned distinction as one of five women to receive the prestigious President's Club Award. This annual award was given to the top 85 sales representatives, worldwide. These individuals exhibited exceptional customer service, generated award winning marketing and sales campaigns, contributed significantly to establishing HP in the marketplace, and are perceived as mentors to other HP employees and clients. Becky was consistently ranked as the number one sales representative in the HP Southern Sales Region.
Becky graduated from the University of Tennessee in Knoxville with a degree in Engineering Science and Mechanics. She is a member of the Business Marketing Association and the Technology Association of Georgia.