Death Star close mesh sphere AdobeStock_83781931.jpeg

Wireless PR Agency Services

Wireless PR Firm | Mobile PR Company

Wireless & Mobile Communications Practice

Aether: PR Launch of industry-leading, a wireless start-up that went IPO

Aether Technologies PR Launch from ground zero, initial analyst relations. Became Aether Systems [NASDAQ: AETH]. MediaFirst aims to serve the needs of the media, first. Resources include breaking news, story ideas, spokespersons, bylined articles, market statistics, survey results, thought leadership, and simple explanations of the business and technological factors behind today's issues.

  • Fast start with first-week coverage by 2 of the 3 top business dailies
  • Confirmed David Oros, CEO & Chair, as a wireless data pioneer
  • Launched first wireless content delivery, financial services offerings with Reuters
  • Launched AIMTM middleware
  • Announcement of customers, awards, products, services, hiring, partners, board members & funding
  • Wireless data, wireless Web-based B2B services, telecom, financial, logistics, the transportation industry

This Aether story was one of the first on mobile finance industry applications, in the Financial Times:

WHERE INFORMATION BECOMES INTELLIGENCE

"Quit your 9-to-5 and try this for a day job"

By Roger Taylor,  from the Financial Times

They are called "day traders" and what a day yesterday must have been. They are the ultimate short-term investors, a new breed of ultra-aggressive, technology-driven stock market speculators born out of the bull market of the past several years. They live on the kind of volatility that moved stomachs on Wall Street yesterday, buying on rising share prices, selling on the first sign of weakness, and closing all their positions at the end of the day.

But David Oros, chief executive of Aether Technologies, which provides real-time share prices to private investors, sees a growing number of technologically driven private investors who are taking a very active approach to manage their wealth. He describes young people in Silicon Valley getting rich working for high-tech companies and using the technology they helped build to invest their wealth in technology stocks.

Wireless Experience Makes Significant Results Easy

We are fortunate to have helped many clients whose business directly touched on the wireless industry, such as Aether, Digital Wireless, Centrella Technology Partners, Crescendo, Extreme Logic, GuardedNet, iMedeon, Optimus, PointServe, and Wireless Vertical

Aether Technologies became Aether Systems [NASDAQ: AETH]

PR Launch from ground zero, initial analyst relations.

  • Fast start with first-week coverage by 2 of the 3 top business dailies
  • Confirmed David Oros, CEO & Chair, as a wireless data pioneer
  • Launched first financial services offerings with Reuters
  • Secure & robust wireless delivery of data and content
  • Launched AIMTM middleware
  • Announcement of customers, awards, products, services, hiring, partners, board members & funding
  • Example of press coverage in the Financial Times
  • The upcoming IPO was in Bloomberg Magazine, a financial publication for traders
  • Drafted a press release "Trading Expected to Soar... On The Wings Of Wireless Transactions" to pitch a spokesperson, Roger McNamee, and earn media coverage
  • Wireless data, wireless Web-based B2B services, telecom, financial, logistics, the transportation industry

Mobile Dispatch Software: PointServe, Inc.

PR, analyst relations, & speaking opportunity management

  • Consistently spectacular PR results
  • Analyst relations that identified key analysts, scheduled briefings, and attained top honors
  • Opportunity management for speaking engagements, identifying and securing top slots, annually
  • Won several awards, started by MediaFirst, which gave great exposure and highlighted PointServe's successes
  • Announcement of customers, awards, products, services, hiring, and partners
  • Optimization, wireless data, wireless Web-based B2B services, service supply chain, gas, telecom/cable, & logistics industry

Mobile Workforce Management Software, iMedeon, Inc.

  • The client became the leading supplier of 100% web-based, wireless/mobile workforce management solutions
  • iMedeon, founded as Future Horizons, underwent a re-branding and name change
  • The name change reflects a commitment to empowering field workers of leading companies with immediate access to information
  • Promoted the newly developed web-based workforce management system, iM:Work
  • More Than 200 Media Placements in 12 months Puts iMedeon on Top
  • Introduced the firm to the lead firm in iMedeon's $15.5 million in funding

WirelessVertical.com, Inc.

Promoting this Web-based, B2B startup. Business plan, corporate organization, marketing, PR, analyst relations, & speaking opportunity management.

  • Business plan
  • Venture launch
  • Board of advisors
  • VC presentations
  • Service introductions
  • Deal structuring: T's & C's, financial, & legal
  • The wireless industry, Web-based B2B services, wireless network & subscriber equipment