Les Bourgeois de Calais (The Burghers of Calais) by Auguste Rodin, photo credit @jimcaruso

Health Industry - Healthcare PR Agency

Healthcare PR Firm: Leveraging Key Issues For Client Benefit

With a degree in Biomedical Engineering, Becky Boyd addresses the key issues of the industry via our Healthcare PR Firm practice. M1PR has extensive experience across mobile, desktop, and IoT devices and the cloud capabilities powering innovative software. Also, our work in field service and dispatch is similar to the new gig-work, project, and logistics mobile applications. These apps use data about people, skills, equipment, and inventory supplies to complete the task. Too often, companies dispatch a healthcare worker, technician, or repair person without the correct supplies, parts, tools, or equipment to do the job.

We launched a mobile application for doctors who are gig-workers. IngeniousMed developed a mobile healthcare app connecting a hospitalist (typically medical doctors with an internal medicine specialty) to patients on a hospital floor. Doctors are assigned patients on a medical-surgical (med-surg) floor after illness or surgery.

Part of the publicity that we did for ExtremeLogic helped them get acquired by HP. We developed a national campaign for the client that promoted national growth and the specialty capabilities of practice areas, including information security and app development for healthcare.

We deal with healthcare and pharmaceutical supply chain issues, such as track and trace. Verifying an authentic source and tracing the delivery of controlled or temperature-sensitive products are critical steps to physical and information security in logistics.

Information security is central to the mission of hospitals. We placed this story in "Healthcare Innovation magazine featuring our client, Gideon Technologies (acquired by Symantec) at Piedmont Hospital in Atlanta. The article discusses the hospital's success with the HIPAA-compliance audit with the Department of Health and Human Services (HHS) Office of Inspector General (OIG).

Previous clients included Consort Technologies, Inc., a scientific organization that provides healthcare information products and consulting services and whose founder pioneered the delivery of "paperless" computerized patient records over the Internet.  As its Healthcare PR Agency, MediaFirst helped with:

  • Market Positioning and Product Definition
  • Market Planning
  • Case Studies
  • Sales

Crescendo Technologies Group, LLC

Crescendo entered the health care marketplace in 2000 with an electronic commerce system developed for Shepherd Center, an Atlanta-based catastrophic care hospital, treating people with spinal cord injuries, acquired brain injuries, other neuromuscular illnesses and urological problems. MediaFirst pitched the story to several trade magazines, winning featured placements in Georgia Trend, Health Management News, eWeek, Computerworld, and others. Pick MediaFirst as your Healthcare PR Agency over other Healthcare PR Agencies, call Becky at 770.642.2080. 

Crescendo at the Shepherd Clinic

Crescendo expanded its health care industry practice with network assessments that assist with compliance with HIPAA (Health Insurance Portability and Accountability Act of 1996) regulations by identifying and defining deficiencies and strengths in security and privacy capabilities which are the first steps to deploying a secure environment for patient information. As its Healthcare PR Company, MediaFirst helped by:

  • PR creating awareness of the firm and knowledge of service offerings
  • Develop campaigns for HIPAA offering
  • Establish branded offering for e-PervasiveSM
  • Case studies, white papers, bylined articles
  • Launch business alliances with Agilent, Coheris, etc.
  • Award promotion: IBM/Lotus Beacon Award for "Excellence in Partnering"
  • Announcement of customers, awards, products, services, hiring, partners & funding
  • IT Services, HIPAA, security, Web development, IT Infrastructure, IT Strategy

Novamed Corporation working in concert with our client iMedeon

Novamed is the leading independent provider of Healthcare Technology Management Services based in Trumbull, CT, providing services to over 150 clients in 22 states. Novamed deploys a wireless workforce technology from iMedeon, which has improved productivity for the service force by 30%. MediaFirst, working as a Healthcare PR Company, pitched this exciting story to numerous trade publications that won industry press in Customer Support Management, ComputerWorld, Internet Week, Wireless Week, Field Force Automation, CIO, IT Support News, Frontline Solutions, CC News, and Health News Digest. To find out more about Healthcare PR Companies, call Becky at 770.642.2080.

Senior Technologies Corporation

Rewrote the Business Plan for venture funding

  • Focused the business model; clearly stated value propositions
  • Developed new compelling industry statistics supporting the plan
  • Researched and addressed each key element for the plan
  • Web-based, complementary B2B & B2C services, healthcare and seniors housing industries

Healthcare PR and content marketing clients. Each required publicity and content related to healthcare, medical, health, or pharma.

  • Elemica
  • DMW&H Systems
  • Kuebix
  • Transportation Insight
  • Insight, Inc.
  • ingenious Med
  • Optiant
  • Optimus Solutions
  • Canvas Systems
  • Extreme Logic
  • Gideon Technologies
  • Consort Technologies
  • Bradley Ward Systems
  • Senior Technologies Corporation
  • Nolan Transportation Group
  • Delivery Circle
  • ThreeWill
  • Intellinet Corporation
  • LeanLogistics
  • Crescendo Technologies (and their customer the Shepherd Clinic)
  • iMedeon (nad their customer Novamed)
  • Unex
  • Senior Technologies Corp.
  • Consort Technologies, Inc.

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