Social Media Marketing Tips
Small and medium-sized business owners everywhere are united by a desire to improve efficiency without raising costs.
BUSINESS DASHBOARD & VISUALIZATION APPLICATIONS
These apps let you view data from many different applications at once, on a single or multiple dashboards that can be viewed on your mobile phone (smartphone), desktop, big screen TV, or large monitor. There are a couple of important aspects and differences, they are all visualization tools that let you see charts and graphs of data that flow from other apps you use. Examples are Google Analytics data, Twitter or Facebook page follower growth, or sales leads. You authorize (OAuth) the dashboard app to connect to your data source(s). Some of these tools have limited function freemium offerings, which are of course free and limited.
Several dashboards are web-based business intelligence (BI) tools that allow you to take data (pulling it via a SQL query), process the data, and then output a visualization. These BI apps are more in the ~US$1000 per user per year price range.
A business’ perceived value is increased by the third party endorsement of key business and technology media outlets (Print, TV, Radio, or Web-based). When a client is quoted in national and trade media, they become the expert. We treat the media as a customer, creating stories that meet the editorial needs of both the media and our client.
When you win an award, tell everyone. Let your sales team use this as proof of your product or service. Issue a press release or at least write a blog post about it. Leverage that content by posting it on social media.