Prospective customers are spending more time on the web doing independent research via Google Search and other search engines.
Listening to a HubSpot webinar yesterday on content marketing, it discussed how we all are becoming publishers. I thought, to become publishers, we must be writers first, or at least know the right content that our target audience wants to read.
These Tips Immediately Improve Your Writing, Blog, Press Release, or Website Regardless of the Writer or Their Writing Ability
Here are some initial observations I prepared for a client, evaluating across all the writers and con
PR Sells Your Story To The Media (a Reporter or Editor)
Proper Media Relations Gets Positive Press Coverage
Our process of getting targeted industry press for clients is analogous to a sales process, in that we sell reporters and editors
Check Your Online Performance to Protect Your Brand
How Are You or Your Company Performing On the Web & Social Media?
When I do a preliminary check of a potential ally or client I have a quick procedure that includ
WordPress Hosting, Website Performance, & Issue Resolution
Here Are Tips & Plugins That Improve Websites
Press Release PR Agency
B2B marketing efforts benefit from a stream of Press Releases, issued at least monthly. Readers see your press release, a.k.a.
Public Relations Agency Secret Process
Consistent PR Agency Process Creates Great Results
The value of your business increases as your audience reach and recognition expands.
Social Media Marketing Tips
Small and medium-sized business owners everywhere are united by a desire to improve efficiency without raising costs.
BUSINESS DASHBOARD & VISUALIZATION APPLICATIONS
These apps let you view data from many different applications at once, on a single or multiple dashboards that can be viewed on your mobile phone (smartphone), desktop, big screen TV, or large monitor. There are a couple of important aspects and differences, they are all visualization tools that let you see charts and graphs of data that flow from other apps you use. Examples are Google Analytics data, Twitter or Facebook page follower growth, or sales leads. You authorize (OAuth) the dashboard app to connect to your data source(s). Some of these tools have limited function freemium offerings, which are of course free and limited.
Several dashboards are web-based business intelligence (BI) tools that allow you to take data (pulling it via a SQL query), process the data, and then output a visualization. These BI apps are more in the ~US$1000 per user per year price range.
Earned Media Agency
Earned Public Relations Agency
Third-Party Endorsement by the Media
A business’ perceived value is increased by the third-party endorsement of key business and technology media outlets (Print, TV, Radio, or