Here are some initial observations I prepared for a client, evaluating across all the writers and content of blog posts, press releases, and website.
These suggestions improve the reading experience for the web visitor and improve SEO. Writers should do these, full stop.
MediaFirst Blog
Your website is a portal into your brand. It is the first introduction most potential customers will have to your company’s voice, mentality and mission. In many cases, it’s also the only way they’ll learn about the products and services you offer. As such, it’s important that your website be eye catching, provocative, and intuitive to navigate.
Playing with StreamSend
Oh well, the StreamSend that I played with is gone. So, please look for something you enjoy.
An important consideration when implementing your social media marketing strategy is the demographic and gender of your target audience.
People tend to spend a large amount of time online every day, especially when it comes to their free time. In fact, according to data collected by eMarketer, people spend around 2 hours and 19 minutes on average online every day. Because of this, you should be taking advantage of their online presence by increasing your presence online.
Companies all over the world both big and small are finally catching on to the fact that inbound marketing is a much more successful and affordable marketing strategy than outbound marketing.
Content marketing is a big component of any modern business plan. However, with so much content readily available, knowing who you’re targeting and how they feel about content is particularly important.
With everyone "Like-ing" everyone else on social media these days the era of intense social media marketing has quietly slipped into the public consciousness.
The internet is making a swift uprise in business to business marketing - also known as B2B marketing - with content structured and written to fulfill the needs of its customers. At MediaFirst, our name promises that your media content will come first in marketing strategies.
Every year, the understanding of social media’s role in the world of inbound marketing continues to grow. This means that you should be learning what works as well as what doesn’t work when it comes to marketing via social media.
When you hear the term “content marketing,” what jumps into your mind? You probably think of YouTube, blogs, mobile apps and other similar ideas.
Marketing is an entity that is constantly evolving, and with the rise of social media, these changes tend to come more rapidly. To keep up with current inbound marketing trends, a social media campaign is a must, so what will 2014 bring to the table when it comes to social media?
An e-mail list can be an incredibly effective tool for reaching out to customers or clients who have worked with you in the past or expressed interest in your product or services. It can also be a big waste of time if your unsubscribe rate is very high, and people aren’t actually seeing your messages.