Blogging Agency / Blog Marketing Agency
Blogging Agency / Blog Marketing Agency
Blog Writing To Engage Web Visitors
Blogs provide fresh content that improves search engine optimization, initiates conversations with customers, and improves sales. To get a blog following, you must blog regularly, at least twice a week, and keep up with visitor comments, which means responding to questions raised, commenting positively on good observations, and maintaining the conversation with all visitors.
Blog SEO Agency Builds Traffic, Helps Generate Leads
M1PR (MediaFirst) writes relevant and insightful blog articles that establish thought leadership, help with SEO, attract quality inbound links, and generate leads.
Business Blogging is a Conversation with Your Audiences
Blogging lets you:
- Communicate with users on the web,
- Spark conversation and engage your web visitors and customers,
- Generate new and more website traffic with fresh content and SEO keywords,
- Build Brand,
- Improve sales, and
- Create opportunities to capture leads with the right Call-To-Action (CTA).
Blog Writing Agency Offers Consistency, Process & Focus
We write blogs that share best practices and tips, provide interpretive summaries of advice from credible professionals, give overviews of current trends and analyses, teach a skill to master or how to do something more efficiently, help site visitors understand new key technology features, summarize a client success, and more.
Our process involves:
- Brainstorming a list of ideas and topics for blog articles
- Analyzing the list of keywords for which you should rank highly
- Researching each topic and internal or external links
- Identifying thought leaders and experts within your company and industry
Business Blogging To Attract Visitors & Reach Your Audience
Update: I promised an update on Business Blogging, Blog Content, Blogger Relations, Blog Marketing, & Guest Blogging.
Business Blogging: Be A Top Blogger
Business blogging enables you to put forward your ideas about your market and what prospective customers should consider as important. For our clients, our staff blog and write press releases about industry issues that customers come up against every day. Business blogs let you discuss what is important to your customers and take a stand.
Often, it is products and services from your company that help your customers solve their problems and overcome industry concerns, such as regulation, changing consumer preference, new expectations that increase competitive pressures, etc.
One of our clients takes a position on how companies should prepare for regional disasters when doing strategic supply chain planning. They have blogged, written bylined articles, and issued press releases that have gained national attention, such as in the New York Times and Wall Street Journal.
Blog content can be any discussion or presentation of information helpful or interesting to your audience. You can review a book, discuss a trade show or conference, take a stand on an industry issue, guide readers to better use resources, provide a summary of quick tips, give a detailed list of how-to instructions, etc.
What is important is that it be useful to the reader. When the reader finds it useful, funny, or interesting, they may forward it to friends via social media sharing tools that are becoming common on websites. This social sharing is called "Social Publishing" by Acquia, a top provider of services and tools for managing websites built on the Drupal content management system (CMS).
Blogger relations is keeping connected or connecting with bloggers that blog about your market. It is an extension of media relations that developed as blogging and bloggers became influential and authentic sources of news and commentary.
First, we gather information or research who are the bloggers influencing your market and your target customers. Then, we understand whether and how they are willing to learn about industry trends and your position on industry issues. We create contact plans, mini case studies, and short spokesperson bios that paint a picture of how we can help them do their job and gain better insight into market forces and the issues that are changing how companies must do business to be successful. For MediaFirst, we treat bloggers and reporters as though they were our customer. We help them be more successful by helping them get accurate, helpful, non-spammy information on what is important, newsworthy, and changing.
Blogging is an effective way to inform, train, and engage your customers. Mailchimp does this in a great fashion via useful blog posts, consistent updates on product features and functionality, t-shirt and swag giveaways, and presence in local communities and major trade show events.
Good business blogs are useful and often entertaining.
Guest blogging is blogging on other websites. Guest blogging can cross-sell your capabilities on guest websites, such as alliance partners websites. Inviting Guest Bloggers to post on your website serves the same purpose for them and offers your audience a fresh face and fresh perspective on industry topics.
Monetizing Your Blog
If your goal is to monetize traffic and increase sales from your blog, then consider these blogging strategies to get more out of your website. The best thing that you can do for your blog is to keep your content engaging so that your visitors will keep coming back for more. Engagement and activity, like comments, attract search engines and improve your website ranking.
There are different types of blogging strategies that you can use to attract an audience to your website, but keep in mind that you will need to find a way to connect with your readers. These basic tactics, that you can incorporate into your blog right away, will pay off in traffic and leads:
Select and experiment with different ways to connect with your readers by using keywords that will help you target a specific audience, and what they are looking for on the Internet.
Use the Google Keyword Tool to find high-ranking keywords and terms that Internet users enter when they search. You can keep track of how often a keyword or term is searched for every month and then write your blog content around your researched keywords. Not only will you attract more readers to your blog, but you will also attract the attention of search engines when your content is well-written and built around high-ranking keywords.
The most important step here is to choose keywords and keyword phrases that your prospective customer will use when searching on the web. It may even be easier to rank high for these than it is to rank for the highest traffic, most popular keywords.
Lead capturing techniques can help you to connect with your readers and build a relationship with them. Include lead capture information on your blogs like banners, buttons, anchor text, and opt-in boxes. Your goal should be to get contact information from web visitors in the form of email addresses. This lets you build a relationship with drip, email nurturing campaigns or when they subscribe to your email newsletter. Use the visitor’s email information as a part of your marketing plan. Autoresponders and the drip, nurturing email campaigns help build a relationship with your readers and help you stay connected with them. You get multiple opportunities to sell them the products and services that you offer on your blog.
Every business is different needs and needs a blogging strategy that supports your company’s other marketing initiatives. If you would like to discuss your blog or are thinking about introducing a blog into your marketing mix, please let us know.
Contact us for help.
B2B Blog Marketing
Engage Your Audience Directly
Extend Your Reach With Social Media Posts
Blogging is becoming a critical path to B2B Marketing success. Blogs let you speak directly to your audiences of prospective customers. B2B Social Media extends the reach of your blog across the industry via LinkedIn and Twitter. LinkedIn Groups provide a forum to publish your blog posts. These blog posts generate inquiries and sales leads.
Make Blogs Easy To Share & Read
Add A Call-to-Action To Your Blog
Blogs allow your audience to consume blog content directly, by an RSS feed, or via social sharing through Twitter, Facebook, LinkedIn, and other networks.
Important features of modern blogs are social sharing tools, RSS feeds (subscribe buttons), tags (taxonomy), and an ability to leave a comment and interact with the author and other readers. Blog content can be enhanced with links to related content or drive lead generation through a Call-To-Action (CTA).
Make Blog Posts Easy To Read
Make it easier on yourself and your audience by bite-sized sections of each blog post, maybe 300 - 400 words.
Headers & Subheaders
In addition, you need sub-headlines, H2, H3, H4, ... to break up the copy and highlight keywords in the blog post. The Keywords from the blog post should be in the title and/or subtitles (header and subheaders).
Bullets - Bulleted Lists: These, again, break text copy up into more readable segments and draw the reader down through the text. They are also easier to read and make the mass of text seem less daunting.
Make Blog Marketing Part Of Your Marketing Mix
B2B Blog Marketing is a critical component of effective online marketing.
Bonus: Social Media & Blogs
Blog posts can go viral if your post hits the spot for utility or fun. Social Media, Social Networks, and Social Sharing extend the reach of your blog across your contacts, customers, friends, and advocates.
As soon as I get a chance, I'm going to blog about: Business Blogging, Blog Content, Blogger Relations, Blog Marketing, & Guest Blogging.
In the meantime, get listed here: Top B2B Marketing and Sales Blogs
Blogging For Business & B2B Blogging Agency
For more, watch the video on business blogging with our CEO, Jim Caruso