Client: Bradley Ward Systems
Bradley Ward Systems, Inc. (BWS), is a recently acquired, full-service provider of process control software designed for the food processing industry. Their software is used to plan, monitor, control and document plant processes in more than 30% of the Top 100 Food companies.
Project: Annual User's Conference for New Software Introduction.
BWS needed planning and management to host an Annual Users Conference at which to introduce their latest software products. They needed to re–establish touch with clients, determining the real users of software sold long ago. This issue had to be resolved before they could create an invitation list and set a budget.
Success: Improved Customer Satisfaction & Loyalty
BWS contracted MediaFirst to develop, manage, and execute the Users Conference. We contacted all software licensees to determine current usage of BWS software. Once this list was complete, a budget was determined for the attendees. MediaFirst determined the event venue; developed the agenda; contracted speakers and product demonstrations; created and mailed a multi-tiered invitation campaign; selected dinner themes, menus, and decorations; arranged transportation and lodging; and confirmed attendance of participants. We also scheduled a Round Table Discussion at the Conference where customers could provide feedback to BWS management.
Over 75 people attended the User's Conference, which was the largest conference that BWS had ever held. Customer comments indicated that the event was extremely worthwhile and a good way for attendees to learn about the business need for upcoming products. BWS was able to capture information on their current customers and will use this data to provide information in a more efficient manner, thus improving customer satisfaction and loyalty.