Collaterals Clearly Impart Knowledge Of Value Propositions

Audiences With Value Propositions That Win Customers

Clients select us for collateral development because we better understand and better communicate client value propositions in the words of customers.

Features, advantages, and benefits of products and services are aligned with business needs. We perform marketing activities, such as graphic design, collaterals, presentations, and Web development for clients, such as B2B Technologies, Bradley Ward Systems, Cadabra, e-Com Solutions, Eircom, Eurecarte, GuardedNet, High Meadows School & Camp, HP, iMedeon, Industrial Computer Corp. (ICC), Intergraph Finland, Machine Kinetics, Mason Land Survey, the National Kidney Foundation of Georgia, TQM Consulting, and

Open systems brochure for HP and DB Software

Collateral materials are a deliverable with your message. Today more organizations a using materials deliverd by e-mail or downloaded from the World Wide Web. MediaFirst developed a number of these documents, brochures and newletters, which are cost-effective and have targeted appeal to your prospective customers. The graphics designers we work with bring to the process not only first-class creative skills, but also the experience and capacity required to get the job done right. Our in-house technical writers provide dynamic writing services for creating professional and informative collateral. We create exciting multimedia presentations, generate winning case studies, and write informative white papers.


  • Brochures, presentation folders, invitations, direct mail, newsletters, packaging & presentations
  • Sales kits with effective message integration
  • Case studies, white papers, bylined articles
  • Web sites


Client: Hewlett-Packard

Collateral: Brochure

Becky spent more than twelve years at HP, creating Independent Software Vendor (ISV) programs with many Southeast region software developers that partnered with HP. In developing the marketing programs, she wrote and managed collaterals for HP and many of its partners.


Many collaterals developed for business partners to support the Independent Software Vendor (ISV) programs at HP.

Client: Machine Kinetics

Collateral: Brochure, tri-fold format

Machine Kinetics requested collaterals and staffing to support trade shows. Activities were driven by the marketing plan.


New customers and outsourced marketing, including trade show management. New presence was established.

Client: Eircom, the privatized, national telecom carrier of Ireland

Collateral: Press Conference Invitation

Planned multi-partner press conference to announce the e-commerce initiative of Ireland, at the Internet Commerce Expo in Boston. Designed and wrote invitations for conference and reception. Wrote joint press release and gained approval of all parties. Assured positive relationships between the partners and created the joint message issued. Researched locations and coordinated reception after the press conference. Contacted reporters attending the trade show. Followed up with reporters at relevant trade publications.


Direct quotes from conference and release were printed in, Information Week, E-Commerce World and regional (Boston) newspapers. Telecom Ireland won praise from its partners: EMC, Industrial Development Agency of Ireland, and Viking Office Products. Leveraged the relationships established with partners to generate later press coverage to the benefit of the client, Eircom.

Client: Merlot Communications

Service: speaking opportuntity management

Merlot gained a wider audience by increasing its audience at the conference with direct mail cards promoting its new technology approach.


We promoted Merlot through three rounds of venture funding, exceeding $12 million dollars. Merlot received glowing analyst reports from our analyst relations effort. We edited white papers, wrote case studies, and did public relations work that won great press coverage.