Our client was in the Wall Street Journal four times in 2018. This press coverage exemplifies the business press capabilities of the media relations agency team at M1PR (MediaFirst). Our crucial deliverable for media relations is an interview. Since 2018, this client made a private equity restructuring and an acquisition. Our work is known as strengthening market awareness and company valuation.
M1PR Client on the Cover
The customer of our client, Unex Manufacturing, is featured on the Cover of Inside Logistics magazine. This earned media coverage includes a two-page spread on the inside with a large photo of the equipment sold to the end-user customer.
Our client, Elemica, wins many awards that are identified and submitted by our staff. This example is a press release that Elemica issued to leverage and reinforce the win of this prize. "Pros-to-Know," is a visible industry award.
PR Campaigns are comprised of strategies and tactics to create awareness, impart knowledge, sell, and help close. Marketers are obsessed with the number of channels with which we can go-to-market and engage. We agree with clients up front on an approach but have the insight and flexibility to change as needed. Our PR work programs that usually include media outreach resulting in earned media attention. Written content, such as press releases, blog posts, and social media content provides a wide distribution, reaches large audiences, and can focus on an industry niche when desired.
We make client's press releases tangible proof that they are executing as the investors want. How? We learn how they want to be positioned in a year and start planning to document their successes in monthly press releases. Whether you do one or eight a month, each press release is an opportunity to prove that your firm pursues a large market, that it has customers begging you to take their money (because of your value proposition), and that the management team is complete and capable of executing to plan.
Blogging: What's Stopping You, A Bear? Many of us have mental blocks about writing. Writing a blog should be an ongoing and well-planned endeavor with a blog editorial calendar and the staffing to make it happen on time.
Social Media Marketing: Curate, Post, Listen, Respond
Our clients got leads from social media since the early days of LinkedIn Groups, Twitter, Facebook, and other social networks. We find our client's audiences online. These audiences may include prospects, customers, potential employees, alliance partners, or investors.
We research and curate a stream of social media posts in our work for a client. The curated stream blends client posts (press releases, blog posts, case studies, and white papers ) with noncompetitive industry news, on topics such as industry growth, trends, regulation, and news from allies.
Speaking engagements include speaking slots at an industry conference, an analyst conference, or a webinar. There are many ways to reach your audience and benefits from different techniques. Attendees can be invited by email. A video or audio recording of the event can be provided to registrants or as downloadable content from a landing page on the website. This webinar was managed, conducted, and moderated by MediaFirst.
Industry Analyst Relations is a type of influencer relations outreach. Industry analysts provide a perspective on the competitiveness of players in an industry and the features and functionality needed for a product offering to do well. If you pay the analyst firm, they give your company feedback that can guide market entry and product specifications. However, even if you don't pay them, they may offer to hear your briefing on your view of the industry and your product. Periodically, the analyst firm provides a written statement, a market analysis that can prove beneficial in talks with prospective customers or industry alliance partners.