Full-Service Marketing Introduces, Productizes Custom Equipment Offerings
Client: Machine Kinetics, Inc.
Machine Kinetics Corporation is a specialty manufacturing company delivering one-of-a-kind equipment and services to improve productivity in the manufacturing process.
Project: Productize Offerings, Increase Marketing Efforts
Machine Kinetics developed three specialized products that they wanted to productize for a wider target market in manufacturing. This effort would broaden the marketing reach with direct marketing methods. However, they did not know how to enter these commercial market segments. They selected us for product marketing, branding, market plan development, and business development.
Success: Successful Introduction Wins Orders
First, we established the market viability of the products by cold-calling potential clients and reviewing competition, then developed a comprehensive marketing program that included collateral development, web-site development, event management, and direct mail campaigns.
The products were successfully introduced at one of the largest manufacturing trade shows in the SouthEast, with rave reviews — and several orders!