For immediate release


.Net Development Services Win Broad Recognition

Atlanta, GA -- August 13, 2003 -- MediaFirst PR - Atlanta, an extraordinarily tech-savvy agency offering public relations and integrated marketing for Technology Venture DevelopmentSM, announces another client success - the acquisition of client, Extreme Logic, by Hewlett-Packard. Higher valuations and exit opportunities are the advantages enjoyed by founders, executives, and investors of MediaFirst"s clients.

Public Relations Creates Exit For Investors

"The value of our client companies rises from public relations (PR) that frames value propositions in the words of the customer," said Jim Caruso, CEO of MediaFirst PR – Atlanta. "MediaFirst helps clients: communicate clear value propositions, create new customers, showcase winning management teams, prove execution of the business plan, and capture of large, growing markets."

The firm understands the technology business from the perspectives of the buyer, seller, investor, and competitor. MediaFirst promotes inherent client strengths via PR, speaking opportunity management, industry analyst relations, and integrated marketing. Many clients attract venture capital at start-up and funding for growth. These attributes also show MediaFirst's focus on realizing value for shareholders.

MediaFirst orchestrates opportunities for founders/management to align with investors for exit - sale, merger, or strategic purchase. The agency's account teams bring extensive technology business backgrounds in business development, sales, and marketing - with many years of success - marketing and selling to industry decision-makers.

Clients find that MediaFirst clearly understands markets and the competitive landscape. The firm understands clients&39; customer issues and easily phrases writing in words that resonate with the target audience. MediaFirst's depth of experience in the business of technology empowers great strategy, positioning, marketing, publicity, writing, and leadership successfully promotes clients. MediaFirst Increases Venture Valuation,

Creating Exit Opportunities For Clients & Investors

MediaFirst PR - Atlanta guided these firms to publicity that contributed to funding, IPO or acquisition (exit): Aether (IPO) [NASDAQ: AETH], Bradley Ward Systems (Acquired), CCBN (VC Funded), Dickens Data Systems (Acquired), Eircom (IPO) [NASDAQ: EIR] (Ireland/USA), Extreme Logic (Acquired by Hewlett-Packard, HP), FaxNet (Acquired by Critical Path), GuardedNet (VC funded), iMedeon (VC funded by GE, Aether & others), Industrial Computer Corporation (Acquired), InterVU (Acquired by Akamai), Merlot (VC funded twice), Libit (Acquired by Texas Instrument, TI), PointServe (VC funded), and PowerTV (Funded & acquired by Scientific Atlanta).

About MediaFirst PR – Atlanta

MediaFirst PR - Atlanta is a full-service, high technology marketing services firm that is uniquely able to comprehend, communicate, and evangelize the most complex technologies. Account teams deliver the ultimate in creative solutions that ring true with target audiences. Deep and global experience in the "business of technology" empowers great strategy, positioning, marketing, publicity, writing, and leadership – converting directly to success. The firm’s record includes building valuation, empowering venture funding, and expanding targeted audiences - prospects, customers, analysts, employees, allies, investors, and the media. MediaFirst creates awareness, investor interest, and competitive advantage. Clients often combine services for high-visibility speaking opportunities, industry analyst praise, great media coverage, and notable industry awards. For more information, visit us on the web or call 770.642.2080.



Media Contacts
Becky Boyd
MediaFirst PR - Atlanta