For immediate release

MediaFirst PR – Atlanta Extends Supply Chain & Transportation Practice With Leading Edge Client, LeanLogistics

Selection For Public Relations Counsel Based on Superior Industry Expertise & PR Success


ATLANTA, GA, CHICAGO, IL, & DETROIT, MI – January 12, 2004 –LeanLogistics, the leading provider of web-native Transportation Management Systems, announced today that MediaFirst PR - Atlanta will be representing them in all future public relations endeavors. MediaFirst PR will be providing a wide variety of public relations services for LeanLogistics, including media relations, speaking opportunities management, and strategy and positioning for the company.

Based in Holland, Michigan, LeanLogistics offers the only complete technology platform that creates a truly dynamic transportation environment between shippers, their core carriers, and other supply chain partners. Clients benefit from lower transportation costs, improved planning and visibility and a seamless execution and settlement process resulting in exceptional ROI. In addition to comprehensive strategic procurement, shipment planning, execution, and settlement functionality for all shippers, LeanLogistics provides complete web-based carrier functionality, allowing all core carriers to participate, regardless of their technical sophistication.

“We knew MediaFirst PR had significantly raised the awareness of other supply chain solution providers, like INSIGHT of Manassas, VA, that resulted in a huge increase in prospects and customers,” said vice-president of LeanLogistics, Pete Stiles. “We wanted to take advantage of their industry expertise and excellent media and analyst relationships.”

“We look forward to effectively expanding the awareness of the firm’s capabilities to prospects, analysts, customers, and the media,” said Jim Caruso, CEO of MediaFirst PR – Atlanta, a supply chain PR agency.

About LeanLogistics

LeanLogistics, Inc. is a privately held corporation with headquarters in Holland, Michigan. LeanLogistics® Web-Native Transportation Management solution is a robust hosted environment for transportation procurement, planning, execution and settlement. This end-to-end solution is designed to replace traditional TMS software, extend shipper control and visibility into the marketplace; reduce transportation costs; and increase internal efficiency through electronic procurement, planning, execution, and settlement. A hosted technology, LeanLogistics is easily integrated with ERP and purchase order systems, and is engineered to generate maximum ROI with little or no IT infrastructure costs. For additional information, visit or call 616.738.6400. LeanLogistics® is a registered trademark of LeanLogistics, Inc.

About MediaFirst PR – Atlanta

MediaFirst PR - Atlanta is a full-service, high-tech marketing services firm uniquely able to comprehend, refine, express, and evangelize the business value of even the most complex technologies. The firm’s teams deliver finely honed creative solutions that resonate with target audiences. Deep, global experience in the “business of technology” empowers well-tuned strategy, positioning, marketing, publicity, and leadership – that convert directly to client success. MediaFirst builds company valuation, generates competitive advantage, justifies venture funding, and creates acquisition or exit opportunities. Clients accelerate in recognition as industry experts to prospects, customers, analysts, employees, allies, investors, and the all-important media. Often, clients combine service options to add high-visibility speaking opportunities, industry analyst praise, and notable industry awards to across-the-board media coverage. The firm is noted as a Logistics PR Agency. For more information, visit us on the Web or call 770.642.2080.

Media Contacts
Becky Boyd
MediaFirst PR - Atlanta