Public relations is used in managing how information moves between an organization and the public. It makes use of a number of public relations strategies to control the disbursement of various types of information to the public with the aim of convincing them about various issues concerning a company, or an individual, or a company's products and services.

On "CBS News Unveils Web Strategy." Television broadcasters have enjoyed continuing streams of revenues from advertising - even increasing streams, even after these are proving less effective for advertisers. Viewership clearly is fractured, no longer just three or four television/video channels. In addition, online everything - Web, new media (video), VoIP, chat, and gaming - are all compelling, non-TV activities that are capturing majorities of some demographic segments (=young males).