Jim Caruso of M1PR, Inc. d/b/a MediaFirst PR - Atlanta, quoted in the media, Member of the Forbes Agency Council

Marketing Automation & Drupal

Leads. The economic downturn forced marketing organizations to do a better job communicating and quantifying their strategies, tasks, and success. Out of this has come tools to generate leads better and also at a lower cost. These tools are marketing automation. Well-implemented Marketing Automation increases revenues and profitability while lowering costs (or at least cost per new customer). Jim Caruso will cover why this is important to us.