Leads. The economic downturn forced marketing organizations to do a better job communicating and quantifying their strategies, tasks, and success. Out of this has come tools to generate leads better and also at a lower cost. These tools are marketing automation. Well-implemented Marketing Automation increases revenues and profitability while lowering costs (or at least cost per new customer). Jim Caruso will cover why this is important to us.

Jim Caruso, CEO of MediaFirst, at the Atlanta Drupal User's Group

Overview of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and Inbound Marketing

The content includes an overview of search engine optimization (SEO), conversion rate optimization (CRO), and Inbound Marketing. The presentation includes best practices in SEO, search engine marketing (SEM), content, traffic, and lead generation from a website. Supporting materials came from vendors in SEO, marketing automation, and the specific experience of MediaFirst.

Best Practices for Hosting Your Drupal Site - Panel Discussion - Moderator Tim Dorr

I offer a review of Drupal hosting and performance improvements, including OpCode cache, such as APC; standard Drupal caching via the Boost module, CDN - Content Distribution Networks, and MySQL optimization via InnoDB rather than MyISAM. Jim Caruso

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