Jim Caruso of M1PR, Inc. d/b/a MediaFirst PR - Atlanta, quoted in the media, Member of the Forbes Agency Council

7 Reasons Your SEO Efforts Fail

Reasons Search Engine Optimization  Fails

Search Engine Optimization (SEO) firms sell snake oil. Unfortunately, that is how it looks to lots of us, customers of the SEO firm. These are all real issues that I've seen over many years.

Here are the 7 reasons your SEO spend is ineffective:

1.) Search Engines Rank Pages, Not Websites

Remember that Google, Bing, Yahoo, and other search engines rank individual pages, not your website as a whole.

Jim Caruso of M1PR, Inc. d/b/a MediaFirst PR - Atlanta, quoted in the media, Member of the Forbes Agency Council

Jim Caruso Speaking On: Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and Inbound Marketing

Jim Caruso, CEO of MediaFirst, at the Atlanta Drupal User's Group

Overview of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and Inbound Marketing

The content includes an overview of search engine optimization (SEO), conversion rate optimization (CRO), and Inbound Marketing. The presentation includes best practices in SEO, search engine marketing (SEM), content, traffic, and lead generation from a website. Supporting materials came from vendors in SEO, marketing automation, and the specific experience of MediaFirst.