Reasons Search Engine Optimization Fails
Search Engine Optimization (SEO) firms sell snake oil. Unfortunately, that is how it looks to lots of us, customers of the SEO firm. These are all real issues that I've seen over many years.
Here are the 7 reasons your SEO spend is ineffective:
1.) Search Engines Rank Pages, Not Websites
Remember that Google, Bing, Yahoo, and other search engines rank individual pages, not your website as a whole.