Social networking has forever changed the way businesses and consumers interact. Today’s consumer doesn’t want to be sold on a product. With immediate access to the opinions and recommendations of trusted sources such as friends and family, your target audience is far less likely to rely on you as their first and only source of authoritative information.
YEAR-FORWARD POSITIONING: We position clients as they wish their firm to be perceived in a year.
Excellent PR is more cost effective than other marketing activities. Keep these tips in mind to help weather the downturn when each minute and nickel count. PR can be key to increasing your mindshare - until good economic times return.
1. Align PR tactics with business strategies - Understand your organization’s strategic business objectives. Focus on those PR initiatives that will directly support the business and marketing strategies your company has adopted.