Video Interview of Jim Caruso on Business Blogging & Blog Marketing

Blog Marketing, Blog SEO, and Blog Writing

Today on our Marketing Blog, I'll write and be interviewed on Blog Marketing, Blog SEO, and Blog Writing. I was invited to speak with Bernie Wolford of Buckingham Business Review about blogging.

Our blog reaches our audience of companies interested in Marketing, PR, and Social Media for lead generation. Here, we've been recognized as one of the top social media blogs, although this is also B2B Blogging focused, covering blog marketing, blog SEO, blog writing, social media blogs, and general blogging for business.

This video starts at the beginning but covers the fact that blogs attract online audiences. You target customers can be attracted by good content, backed by an understanding of the search terms that buyers are likely to use. I say, buyers because you can use high traffic search terms, but the important terms for SEO are the one that your prospective buyers will use.

Segment 1: MediaFirst CEO Jim Caruso, contributing to our series on Blogging

MediaFirst's Jim Caruso shares great tips regarding the use of Blogging as a business tool.

Transcript

00:10

welcome to Buckingham business review

00:13

I'm your host Bernie wolford founder and

00:15

president of Buckingham associates our

00:17

video magazine is about the intersection

00:20

of strategy people and tactics and today

00:24

our subject is blogging I don't know

00:27

about many of you in our audience but

00:29

blogging has been around for a while but

00:31

I still hear a lot of questions about

00:32

the value of blogging frequency of

00:35

blogging is their ROI and blogging or is

00:37

it sort of a soft investment so we're

00:40

going to have a series of interviews

00:41

with special guests to really drill down

00:45

in this subject of blogging and to get

00:47

started I'm very pleased to have with me

00:49

my first guest mr. Jim Carosa of media

00:53

first Jim welcome to Buckingham Business

00:54

Review and let's begin about telling our

00:57

audience a little bit about your firm

00:58

media first Thank You Bernie thanks very

01:01

much for having me today media first is

01:04

a marketing services firm we we do a lot

01:07

of PR PR helps our writing a lot and

01:09

helps us position our customers well and

01:12

understand how to do that we've been

01:14

doing marketing for 10 years and we've

01:16

been building websites for 10 years

01:17

these days with people wanting to

01:21

generate more leads marketing PR social

01:24

media and websites for lead generation

01:26

is a good package that's what we're

01:29

doing ah I guess one of my first

01:32

questions concerns the very definition

01:33

of blogging it probably means different

01:35

things to different people I know what

01:37

it means to me but why don't you share

01:40

with our audience what your definition

01:41

of blogging is and maybe how it fits

01:43

into your own personal work and

01:45

particularly blogging as a tool for some

01:48

of your clients that's interesting that

01:51

you're asking what logging is on a

01:53

general basis but really any kind of

01:55

content on the web and you know more and

01:59

more people are on mobile today but any

02:01

kind of content on the web where people

02:03

are searching for a term they very often

02:06

will find your website because of the

02:09

blog that you have and a blog is a

02:12

writing it might be 350 to 500 words and

02:16

it's about a subject that's of interest

02:18

to the audience that you're trying to

02:20

attract

02:21

if I approached you Jim with a blank

02:24

piece of paper and you've learned a

02:25

little bit about my company and I might

02:27

say is blogging for me do you have sort

02:32

of an immediate answer based on your

02:34

experience or there are a couple

02:35

follow-up questions to sort of I guess

02:38

help me learn what I might be doing

02:41

whether it's appropriate I think that

02:44

almost every company can benefit from

02:46

blogging as as we look at how people are

02:50

marketing and selling today more and

02:53

more leads and more and more buyers

02:57

whether their consumer buyers or whether

02:59

their business buyers are searching on

03:01

the web once they are on the web

03:03

searching for a solution product or a

03:06

service you have the ability as a

03:09

business to attract those people to your

03:12

website in preference over your

03:15

competitors website right by blogging

03:17

right something tells me the proper

03:22

keywords inserted in my blog are as

03:24

important as the subject in my blog as

03:26

part of a search search engine and I am

03:28

i hearing that that correctly right

03:30

absolutely you can't always just be

03:35

keyword focused but keywords are very

03:38

important to attracting that that

03:41

first-time visitor who's has a search

03:43

term so it's you know it's very strange

03:46

you know SEO is kind of snake oil right

03:50

you understand so so people are selling

03:52

SEO and it kind of looks like snake oil

03:54

sales but blogging is really important

03:58

and the important part is finding your

04:01

audience so blogging about things that

04:03

are important to your audience and

04:05

unfortunately or fortunately keywords

04:08

are a big part of that ok now i have

04:12

several business relationships in fact

04:15

some our friendship relationships where

04:17

every day they are hitting me with

04:19

something and seldom is it relevant to

04:23

my interest so can't can it be overdone

04:26

I mean what are sort of some of the

04:28

limits and boundaries and do to keep

04:30

from falling into the ditch about

04:32

blogging so a frequency

04:34

metric is there a subject matter metric

04:37

I don't know that there's a really a

04:40

frequency metric I'd say at least a

04:42

couple days a week ok would be a good

04:44

thing a couple days a week will allow

04:49

you to have fresh content which both

04:51

pleases your audience and pleases Google

04:53

whose ranking one website over another

04:57

website right now how do I I guess I I'm

05:01

an industrial engineer by training and

05:02

by practice I like to have some sort of

05:04

metrics to tell me what's working and

05:06

what's not how do I get my hands around

05:10

whether or not my blogs are producing

05:12

the result I find 10 I think the best

05:16

way to figure out whether blogs are

05:18

giving you the results that you want is

05:21

to first of all measure the traffic that

05:24

you have okay like how many people are

05:26

coming to the blog and what blog post

05:28

are they coming to but there's a whole

05:31

science behind blogging and using blogs

05:36

to both please your audience and for

05:39

lead generation so you can provide

05:42

information to your audience and please

05:44

them by giving them by offering them

05:46

giving them an offer like a tip ship

05:48

sheet so the 10 tips on whatever your

05:52

blog coaches seem out of it okay and

05:54

then there are very much more direct

05:56

where you have a blog post on a subject

05:58

and you might say would you like to be

06:00

able to do this in your business click

06:02

here for your fast free quote yes yes

06:05

right well we're visiting with Jim

06:08

carissa of media first and in our next

06:11

segment with Jem we're going to really

06:13

get down in the weeds and talk about

06:15

what makes this log successful and also

06:18

maybe some mistakes to be avoided by

06:20

people as they start blogging so thank

06:22

you for joining us on Buckingham

06:24

business review this is Bernie Wofford

06:26

wolford your host we hope you will join

06:28

us again on a future segment thank you

06:32

you