NASA Blue Marble plus the Moon

Changing Basis of Competition for Attention via PR & Marketing

Jim Caruso -
Jim Caruso: Author, Spokesperson, and M1PR CEO
MediaFirst Staff: Author

HEADLINE

Subhead

FeatureOld Basis of CompetitionNew Basis of Competition
Search GoalRank #1 on Google (Blue Link)Be the "Cited Source" in AI Answers (Zero-Click)
Crisis FocusResponding to bad pressPre-bunking deepfakes & "Truth Defense"
Key MetricImpressions / AVEShare of Search / Revenue Attribution
TalentFormer JournalistsData Scientists & Prompt Engineers
WorkflowManual pitching & monitoringAI-Agent driven prediction & automation