In industrial and technology markets, buyers do not trust marketing claims. They trust insight from someone with a name and a track record. That is what makes thought leadership one of the most valuable tools in a B2B PR program, and one of the most consistently underused.

Some today think PR is dead. It is not; it has just changed and significantly. PR, marketing, lead generation, SEO, social media – these activities are all blending into what I call the new marketing matrix. Here’s what getting publicity, either via a press release, social media, blog, or whatever, can do for you and your business: