Jim Caruso of M1PR, Inc. d/b/a MediaFirst PR - Atlanta, quoted in the media, Member of the Forbes Agency Council

Factors Influencing Success in Change, Attributes of Innovation

I found this list many years ago and wish I knew who to credit. Let me know if you know. I adapted this for me.

Factors influencing success in change

Attributes of Innovation

Relative Advantage

The degree to which the innovation is perceived to improve upon existing solutions

Compatibility

The difficulty associated with mastering the new innovation

Strategies for Optimizing Attributes

Technology Improvement

Introduce a new technology that is more powerful than the existing technology.