Does Your Content Marketing Campaign Need a New Goal?

What are the Goals of Content Marketing?

Without establishing a specific goal for your content marketing strategy, it’s hard to determine whether you are getting results or not. Unfortunately, when it comes to setting goals, many companies go way too broad. They’ll make their goal to increase brand awareness, or to increase the number of leads that they generate. While this is what the outcome of your content marketing strategy should be, they will happen as a result of meeting smaller goals.