B2B Article Marketing works well in a complete program of B2B Marketing
B2B Marketing via B2B Article Marketing has two facets:
a.) The first is that more and more publications are accepting bylined articles from B2B Companies. In part, this reduces the cost of content for publishers, whether online, email newsletters, or print. magazines. This is part of B2B Media Relations and involves pitching a story idea to the editor, who assigns the story to you.
A bylined article, one with your name on it, runs from approximately 900 - 1500 words. We pitch the idea for you and can ghost write the piece or simply help with editing. These allow you to help the audience and prove your expertise. B2B Social Media can broaden the reach of these articles.
b.) SEO Articles are used in link-building campaigns. These articles contain keywords that link back to specific pages on your website. The content is submitted to websites that accept this type of content and provide links back to your business website.
B2B Article Marketing works well in a complete program of B2B Marketing that includes B2B Branding, B2B Award Marketing, B2B Blog Marketing, B2B Content Marketing, B2B Conversions Marketing, B2B Media Relations, B2B Online Marketing, B2B Press Release Marketing, and B2B Social Media Marketing.