B2B Marketing via B2B Article Marketing has two facets:
Magazines Are Accepting More Bylines
a.) The first is that more and more publications are accepting bylined articles from B2B Companies. In part, this reduces the cost of content for publishers, whether online publications, email newsletters, or print magazines. This is part of B2B Media Relations and involves pitching a story idea to an editor who assigns the story to you instead of an in-house reporter or writer.