NASA Blue Marble plus the Moon

Collaboration Is The Frontier Of Business Opportunity Today


Collaborating is the frontier of business opportunity today.  The

right, well-executed alliance drives new global competitiveness.

Partnership opportunities represent tens of millions in net, new

revenues for successful expansion and growth.  However, alliances

established with great fanfare frequently lack critical success

factors, such as clear goals, defined methodology, proper staffing,

meaningful metrics, and an ingrained process for execution and

continual improvement.



Partner strategy identifies focus areas and develops complementary

initiatives that drive towards clear goals, such as market share for

the targeted sector.  To attain these strategic goals, however,

alliances must embed rigorous, tactical, and cross-organizational

efforts at the front line, with customer-facing initiatives.