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Damage Control: 12 Ways To Create An Action Plan For A PR Crisis
Jul 31, 2019, 01:15pm
5. Arm Your Spokesperson(s) With The Facts
Crisis training requires spokespersons to be certain of the facts before commenting on what happened. This does not mean that the spokesperson cannot be sympathetic to any anguish or suffering, but until the facts are clear about responsibility, it is critical to state that the organization seeks the facts. - Jim Caruso, M1PR, Inc. d/b/a MediaFirst PR - Atlanta
11 Inventive Ways Agencies Can Use AI To Improve Productivity
Jun 28, 2019, 08:15am
7. Improve Writing
Grammarly is a simple writing tool that can correct errors when you are writing in your favorite word processing software. You can sign in to Grammarly and paste a document into the tool to quickly find and fix issues that word processors do not uncover. The Grammarly tool also offers checks on writing tone and the consistency of your writing tone. - Jim Caruso, MediaFirst PR - Atlanta
12 Tips For Spreading The Word When Your Company Receives Kudos
May 17, 2019, 08:15am
1. Create A Press Release
A press release is ongoing proof of your company receiving recognition from customers and the industry. Press releases are distributed widely because of national (or international) syndication. You can keep this proof on your website. In addition, your company is free to post the award as news in your social media stream. All the award coverage is solid social proof. - Jim Caruso, MediaFirst PR - Atlanta
Is Your Business' Website Traffic Declining? Here Are 14 Tips To Diagnose The Drop
May 16, 2019, 01:15pm
6. Check For Outdated Terminology
First, review your site’s text for the latest terminology. An example is “marketing” versus “sales enablement.” Second, review how prospective customers find or don’t find your site. Jobs To Be Done (JTBD) is one approach. An example is a Web search for “marketing agency” versus “sales enablement agency.” As industry buzzwords change, so will your page rank. - Jim Caruso, MediaFirst PR - Atlanta
Keep Your Business' Social Media Presence Fresh With These 13 Tips
May 15, 2019, 01:15pm
3. Blend Original Content With A Curated Stream of Industry News
Researching a calendar of social media posts is the first step. Have your editor blend sources onto an editorial calendar document. The sources could be news outlets and articles your staff read, such as industry trends (don’t include competitors). Blend your press release and blog post content with the curated news to provide the most value to your audience and avoid just talking about yourself. - Jim Caruso, MediaFirst PR - Atlanta
Seven Ways Companies Can Improve Their Outreach In 2019
Feb 13, 2019, 07:30am
4. Engage Consistently
Find an agency that understands your space and has a record of success, and then team with them to achieve your objectives. Don't stop and fully commit your staff and spokespersons. Engage consistently with your audiences across marketing channels — think omnichannel. - Jim Caruso, M1PR
