YEAR-FORWARD POSITIONING: We position clients as they wish their firm to be perceived in a year.
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.
Issue-Based Press, now a.k.a Newsjacking
Press releases are not a dying breed as some of the media reports. Editors and reporters receive hundreds of press releases each day, yet often these are not targeted to the beat the reporter covers, so they are quickly trashed.