Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.
Issue-Based Press, now a.k.a Newsjacking
Press releases are not a dying breed as some of the media reports. Editors and reporters receive hundreds of press releases each day, yet often these are not targeted to the beat the reporter covers, so they are quickly trashed.
One method for attaining higher quality results, is a PR process that embeds strategy within the tactical documentation for the client. MediaFirst identifies the desired, future positioning for a client. This is a view of how the client firm wishes to be viewed in a year. Since most of our clients are privately held, we work for executives that have shareholdings in their firm and want to increase valuation. To succeed we use a technique applied by excellent, venture-backed companies.
This technique establishes: