What role should SEO play in an overall PR strategy or campaign?

 

Traditionally, public relations is about crafting strategic messages that communicate exactly what the organization wants people to hear.  Today, more and more businesses are creating their own content in the form of blogs, articles, “Tweets,” and white papers.

This user-generated content, like traditional PR, improves communications, generates publicity, builds awareness, and increases rankings in search engines. 

Jim Caruso of M1PR, Inc. d/b/a MediaFirst PR - Atlanta, quoted in the media, Member of the Forbes Agency Council

Comment on the blog of Louis Gray "Does Anybody Care About Non-Blog Commenting Anymore?"

My comment: Great observation, since I've started using socialmedian and similar sites. Owning the content and comments is a big issue for any writer or publisher. Reply from Louis Gray Louis Gray 11 months ago in reply to Jim Caruso 1 person liked this. Owning the content and comments is a big issue for many authors, but not every author. What you're seeing is a metamorphosis between the old way of having siloed content and the new way of knowing the data can flow anywhere. The tricky part is knowing where it's going and determining whether to participate

Awareness of Blogging & RSS Feeds Is Low

Reports Pew Internet Trust

The Pew Internet Trust issued a report that finds a low understanding of the terminology surrounding the technology industry. Examples of words that are not well understood, include podcasting and RSS. New methods of generating awareness of your technology offerings may be readily available through these relatively new methods.

URL: http://pewresearch.org/pubs/206/trends-2005

URL: http://www.pewinternet.org/