Traditionally, public relations is about crafting strategic messages that communicate exactly what the organization wants people to hear.  Today, more and more businesses are creating their own content in the form of blogs, articles, “Tweets,” and white papers.

This user-generated content, like traditional PR, improves communications, generates publicity, builds awareness, and increases rankings in search engines. 

Today’s PR agencies are forging new paths with social media and achieving excellent results. More than ever, marketing and PR division lines are blurring, as old school PR becomes more engaging and interactive.

My comment: Great observation, since I've started using socialmedian and similar sites. Owning the content and comments is a big issue for any writer or publisher. Reply from Louis Gray Louis Gray 11 months ago in reply to Jim Caruso 1 person liked this. Owning the content and comments is a big issue for many authors, but not every author. What you're seeing is a metamorphosis between the old way of having siloed content and the new way of knowing the data can flow anywhere. The tricky part is knowing where it's going and determining whether to participate

Updated 21 July 2021

Pew Internet Trust Reports RSS Use & Awareness is Low

The Pew Internet Trust issued a report that finds a low understanding of the terminology surrounding the technology industry. Examples of words that are not well understood, include podcasting and RSS. New methods of generating awareness of your technology offerings may be readily available through these relatively new methods.

URL: http://pewresearch.org/pubs/206/trends-2005

URL: http://www.pewinternet.org/