This Isn't Your Grandmother's PR - Today Use Social Media
Today’s PR agencies are forging new paths with social media and achieving excellent results. More than ever, marketing and PR division lines are blurring, as old school PR becomes more engaging and interactive. So PR practitioners need to help clients create and produce original content for blogs, white papers, case studies and more. Craft stories that allow your clients to engage directly with their target audiences via social media. Help them identify whom to target in social media conversations, how, where, and why. Engage more often than the weekly press release and use a multitude of available social media paths to get the word out.