If an email marketing strategy is part of your inbound marketing campaign, then hopefully you’ve employed good email marketing practices in order to make your campaign as successful as possible. Fortunately, Google is implementing a new feature into Gmail that will allow you to use images for its promotions tab, thereby giving your emails a Pinterest-like look. Basically, Gmail will use an algorithm in order to choose an image from the body of your email to display in the reader’s inbox.
Email marketing can be an incredibly effective inbound marketing strategy, as long as you plan it properly. If you don’t properly plan your email marketing strategy, then your emails will not only go unread – they could end up being marked as spam, which would be a disaster!