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When Search Engine Optimization (SEO) became a hot topic in the early 2000’s, it was very easy to write a press release with targeted keywords and end up at the top of the Google listings for those keywords.
Today, this doesn’t happen.
With all this socializing going on, the challenge of coordinating and integrating messages across multiple social networks platforms has become top-of-mind. Businesses, large and small, are using social media platforms – but for very different reasons.
20 Twitter Marketing Tips for Social Media Success Everyone tweets these days, but some people just don't get it. Social Media can be a great marketing tool for spreading the word about your company, yourself, your industry, your customers, etc. Here are some tips to make you successful!
In the age of Twitter, does a mention in The Wall Street Journal, or a similarly respected business publication, carry the same weight anymore?
Perhaps.
News releases are not just for the press. They are tools used to communicate important developments in your company to your target audience. They generate tremendous traffic to your Web site.
Market Smarter with these Marketing Tips & Trends
But Keep On Marketing!
A survey says marketers will focus on delivering programs that save their organizations money while attracting new and repeat business using focused engagement strategies. One key point of the survey is that in previous downturns, the firms that learned to market smarter have fared better than those that decreased their marketing budgets.
Excellent PR is more cost effective than other marketing activities. Keep these tips in mind to help weather the downturn when each minute and nickel count. PR can be key to increasing your mindshare - until good economic times return.
1. Align PR tactics with business strategies - Understand your organization’s strategic business objectives. Focus on those PR initiatives that will directly support the business and marketing strategies your company has adopted.
Today’s PR agencies are forging new paths with social media and achieving excellent results. More than ever, marketing and PR division lines are blurring, as old school PR becomes more engaging and interactive.