Social media is fast becoming a leading outlet for savvy marketers to capitalize on their brand. By some estimates, social networking now accounts for 11 percent of all time spent online in the US. Between December 2008 and December 2009, total visits to the top 10 social networking sites increased 63 percent. Nearly one in 10 Internet visits ends up at a social network; nearly one in four page views is on a social networking site.
When Search Engine Optimization (SEO) became a hot topic in the early 2000’s, it was very easy to write a press release with targeted keywords and end up at the top of the Google listings for those keywords.
Today, this doesn’t happen.
With all this socializing going on, the challenge of coordinating and integrating messages across multiple social networks platforms has become top-of-mind. Businesses, large and small, are using social media platforms – but for very different reasons.
20 Twitter Marketing Tips for Social Media Success Everyone tweets these days, but some people just don't get it. Social Media can be a great marketing tool for spreading the word about your company, yourself, your industry, your customers, etc. Here are some tips to make you successful!
A survey says marketers will focus on delivering programs that save their organizations money while attracting new and repeat business using focused engagement strategies. One key point of the survey is that in previous downturns, the firms that learned to market smarter have fared better than those that decreased their marketing budgets.
Excellent PR is more cost effective than other marketing activities. Keep these tips in mind to help weather the downturn when each minute and nickel count. PR can be key to increasing your mindshare - until good economic times return.
1. Align PR tactics with business strategies - Understand your organization’s strategic business objectives. Focus on those PR initiatives that will directly support the business and marketing strategies your company has adopted.
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