Why Online Marketing is so Hard

You’ve heard it before: it doesn’t matter how large your business is, you have to have an inbound marketing strategy. But online marketing is much more than just throwing up a website, writing a blog and setting up a business page on Facebook. In fact, a successful inbound marketing strategy can be quite hard.

Gmail May Be Bringing More Images to Its Inbox

If an email marketing strategy is part of your inbound marketing campaign, then hopefully you’ve employed good email marketing practices in order to make your campaign as successful as possible. Fortunately, Google is implementing a new feature into Gmail that will allow you to use images for its promotions tab, thereby giving your emails a Pinterest-like look. Basically, Gmail will use an algorithm in order to choose an image from the body of your email to display in the reader’s inbox.