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Why Online Marketing is so Hard

You’ve heard it before: it doesn’t matter how large your business is, you have to have an inbound marketing strategy. But online marketing is much more than just throwing up a website, writing a blog and setting up a business page on Facebook. In fact, a successful inbound marketing strategy can be quite hard.

The following are some of the things that make online marketing such a difficult task:

  • Managing social media – In order to make use of your social media presence, you have to be, well, present. You will need to produce content to share with your followers as well as open lines of communication with your followers. Social media is so important because it allows you to connect directly with your consumers. However, this is an extremely time consuming process, and you have to be careful about what you post.
  • Using SEO successfully – You’ve heard of SEO (search engine optimization) before, but it’s so much more than just keyword stuffing. A lot of work is involved in getting your brand seen on search results. There are several challenges that are hard to overcome as well, including a lack of keyword data and ever changing search engine algorithms. 
  • Marketing for multiple devices – Online marketing no longer means just focusing on computer users. Potential customers use a variety of devices in this day and age, from tablets to smart phones. This means that you have to format your webpages and content to be user friendly on a number of different devices in order to get as much exposure as possible. 

Online marketing isn’t easy, but then if it was every business would be thriving. For advice on successful inbound marketing strategies, be sure to contact us online at MediaFirst today.

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