What is your Public Relations Strategy?

Public relations is used in managing how information moves between an organization and the public. It makes use of a number of public relations strategies to control the disbursement of various types of information to the public with the aim of convincing them about various issues concerning a company, or an individual, or a company's products and services.

Why Should I Hire a PR Firm to Help With My Company’s Exit Strategy?

Smart executives hire public relations firms that have experience and expertise in their target markets, such as MediaFirst has expertise in the open source Drupal content management system, telecommunications, manufacturing, health care, IT, retail, and supply chain/logistics/transportation/warehousing.

PR can accelerate an exit strategy if executives are looking for that. Last year, we had 4 clients acquired by much bigger firms. We call that a success!

Here’s how PR can be used to accelerate an exit strategy:

Making Press Releases Twitter Ready

 

Remember when you were a child and you sat in a circle and one person whispered something into the ear of the child next to them and this continued around the circle until the message came back to the original speaker? Was the message ever the same? Rarely!

This is what happens sometimes when we issue a press release. Journalists may trim your press release to a few sentences. With twitter, well-intentioned followers will reinterpret your release into less than 140 characters, potentially causing the message to be garbled and lose its full meaning.

Public Relations of the 21st Century – moving to influence individuals via social media and blogging

Moving from relations with the public to relations with individuals

It is crucial for any business to run a public relations campaign in order to keep a positive image in the public eye. However, the traditional modes of running such a campaign are slowly becoming obsolete. That is why it is necessary for businesses to update their public relations campaigns for the 21st century, and tackle the new methodologies & tools, which include blogging and social media.

PR Really Helps Clients During Bust Times - Outsource PR Instead

Early on during an economic downturn, companies tend to cut marketing communications (marcom) staff, often a little too deeply. Then they realize that there's still a lot of work that needs to get done to maintain or establish a market presence. Public relations and other marcom services are essential to creating awareness, connecting with customers, building brands and driving sales. Outsource your PR instead to a boutique PR firm who eliminates the traditional, large agency inefficiencies by running lean, fast, and smart!

Market Smarter - But Keep On Marketing!

Market Smarter with these Marketing Tips & Trends

But Keep On Marketing!

A survey says marketers will focus on delivering programs that save their organizations money while attracting new and repeat business using focused engagement strategies. One key point of the survey is that in previous downturns, the firms that learned to market smarter have fared better than those that decreased their marketing budgets.

8 Ways To Use PR to Reach Your Target Audience

Excellent PR is more cost effective than other marketing activities. Keep these tips in mind to help weather the downturn when each minute and nickel count. PR can be key to increasing your mindshare - until good economic times return.

1. Align PR tactics with business strategies - Understand your organization’s strategic business objectives. Focus on those PR initiatives that will directly support the business and marketing strategies your company has adopted.