3 Components of Inbound Marketing, Content Quality, Frequency, and Consistency

Inbound Marketing Must-Haves: Content Consistency, Content Frequency, Content Quality

The definitions of strategy, tactics, and goals for successful internet marketing have continued to evolve and change on a near-constant basis over the years. A decade ago, internet marketers concentrated their efforts on building websites, promoting these sites through traditional outbound marketing, announcing sites and redesigns with a press release and perhaps managing a banner advertising campaign to draw traffic in from other website properties and destinations.

Why Online Marketing is so Hard

You’ve heard it before: it doesn’t matter how large your business is, you have to have an inbound marketing strategy. But online marketing is much more than just throwing up a website, writing a blog and setting up a business page on Facebook. In fact, a successful inbound marketing strategy can be quite hard.

 Transform Your Inbound Leads Into Loyal Customers

Inbound marketing is a long process that requires a number of steps. The first of which is to create qualified web traffic, and then to turn that traffic into leads. Many companies make the mistake of focusing all of their efforts on the first step. They will do this by implementing SEO techniques throughout their web pages and content, ignoring everything else. 

  If Your Email Marketing Isn't Working, Try These Fixes

An email marketing campaign is a good tactic to go with any marketing automation platform. Email marketing comes into play once you have captured your leads and are now trying to increase: awareness of your brand, knowledge of your value proposition, a prospects inclination to buy, and customer loyalty. If your email marketing is effective, then you close a higher percentage of leads. Business is about creating new customers, so marketing to help the sales process makes sense.

Jim Caruso of M1PR, Inc. d/b/a MediaFirst PR - Atlanta, quoted in the media, Member of the Forbes Agency Council

Marketing Automation & Drupal

Leads. The economic downturn forced marketing organizations to do a better job communicating and quantifying their strategies, tasks, and success. Out of this has come tools to generate leads better and also at a lower cost. These tools are marketing automation. Well-implemented Marketing Automation increases revenues and profitability while lowering costs (or at least cost per new customer). Jim Caruso will cover why this is important to us.