If Your Email Marketing Isn't Working, Try These Fixes

An email marketing campaign is a good tactic to go with any marketing automation platform. Email marketing comes into play once you have captured your leads and are now trying to increase: awareness of your brand, knowledge of your value proposition, a prospects inclination to buy, and customer loyalty. If your email marketing is effective, then you close a higher percentage of leads. Business is about creating new customers, so marketing to help the sales process makes sense.