How Content Marketing (Owned Media) Is Like Advertising (Paid Media)

How Content Marketing (Owned Media) Is Like Advertising (Paid Media)

When you hear the term “content marketing,” what jumps into your mind? You probably think of YouTube, blogs, mobile apps, and other similar ideas.

The initial disconnect may come from the fact that content marketing doesn’t wear the same face as traditional advertising. It involves sharing information with your audience through easily accessible channels such as e-books, infographics, videos, and other compelling media. There generally aren't any traditional features-and-benefits selling as there is in conventional ads.