Instagram Explodes – Allowing More Exposure for Brands

Instagram Getting More Exposure for Brands

As picture editing and sharing becomes more and more popular, Instagram has boomed from 15 million to 80 million users since the merge with Facebook back in April.

With such a huge boom in members, it is no wonder that brands are now using Instagram as a marketing tool. There are so many perks to using Instagram as a marketing tool:

  • It is a social network and photo editing tool

  • Encourages visual storytelling

Who Owns Social Media? PR or Marketing?

 

Marketing is all about pushing the company messages out to target audiences through a variety of channels, which can include Twitter, Facebook, LinkedIn, etc. However, social media is about engaging in conversations with your target audience, something that push marketers aren’t that skilled at. Try promoting your business on Twitter and Facebook, and you will lose followers. Social media is not specifically for lead generation (marketing) but more for raising brand awareness and thought leadership (PR).

Market Smarter - But Keep On Marketing!

Market Smarter with these Marketing Tips & Trends

But Keep On Marketing!

A survey says marketers will focus on delivering programs that save their organizations money while attracting new and repeat business using focused engagement strategies. One key point of the survey is that in previous downturns, the firms that learned to market smarter have fared better than those that decreased their marketing budgets.