Instagram Explodes – Allowing More Exposure for Brands

Instagram Getting More Exposure for Brands

As picture editing and sharing becomes more and more popular, Instagram has boomed from 15 million to 80 million users since the merge with Facebook back in April.

With such a huge boom in members, it is no wonder that brands are now using Instagram as a marketing tool. There are so many perks to using Instagram as a marketing tool:

  • It is a social network and photo editing tool

  • Encourages visual storytelling

What is Content Marketing?

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.

Who Owns Social Media? PR or Marketing?

 

Marketing is all about pushing the company messages out to target audiences through a variety of channels, which can include Twitter, Facebook, LinkedIn, etc. However, social media is about engaging in conversations with your target audience, something that push marketers aren’t that skilled at. Try promoting your business on Twitter and Facebook, and you will lose followers. Social media is not specifically for lead generation (marketing) but more for raising brand awareness and thought leadership (PR).

PR Really Helps Clients During Bust Times - Outsource PR Instead

Early on during an economic downturn, companies tend to cut marketing communications (marcom) staff, often a little too deeply. Then they realize that there's still a lot of work that needs to get done to maintain or establish a market presence. Public relations and other marcom services are essential to creating awareness, connecting with customers, building brands and driving sales. Outsource your PR instead to a boutique PR firm who eliminates the traditional, large agency inefficiencies by running lean, fast, and smart!

Market Smarter - But Keep On Marketing!

Market Smarter with these Marketing Tips & Trends

But Keep On Marketing!

A survey says marketers will focus on delivering programs that save their organizations money while attracting new and repeat business using focused engagement strategies. One key point of the survey is that in previous downturns, the firms that learned to market smarter have fared better than those that decreased their marketing budgets.