There are hundreds of social networks out there, where a business might have a social media presence. Which ones matter and why. All our clients are on the big social networks, which we find are Facebook, Twitter, LinkedIn, and YouTube. But, what about all the others?
Public Relations professionals know best – managing events for clients can be a stressful, overwhelming feat, even for the most organized and seasoned event planners. There are multitudes of plans to make prior to your event, and a lot of details have to come together at just the perfect time.
In today’s society, the news is traveling at the speed it takes for one to hit the enter key. Is social media the main reason that the speed of news travel has increased? It sure is!
Social Media platforms like Facebook, LinkedIn, Twitter, Instagram, Google+, and many others offer the potential for free media attention and press coverage.
The main reason many small businesses aren’t utilizing social media is that they believe it doesn’t work, when in fact it does!
As picture editing and sharing becomes more and more popular, Instagram has boomed from 15 million to 80 million users since the merge with Facebook back in April.
With such a huge boom in members, it is no wonder that brands are now using Instagram as a marketing tool. There are so many perks to using Instagram as a marketing tool:
It is a social network and photo editing tool
Encourages visual storytelling
Marketing today requires that you execute across many frontline channels.
Many of these are competitive fronts are present across the internet and Web. Content marketing, social media, electronic commerce, and other marketing activities that were once stand-alone, now require integration.
Marketing Automation has integrated these activities as online visitors are attracted more effectively through search, social media, effective branding, and other factors now drive traffic to and through websites.
Increasing your Social Reach Social Reach is the total audience, hopefully the number of prospects and customers you can reach through the combined social footprint across all your social networks. To determine your social reach, add up the total number of fans and followers on all your social media platforms.
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.
Pinterest is a virtual pinboard and it allows you to easily organize and share pictures, video, graphics, and more that you find on the web. Users “pin” images they find on the web to their Pinterest board, sharing them with their followers.
According to a Gartner Analyst report, the size of the Social Media market grew to $7.25B, with a B! If you aren’t using social media, you need to be. Per Gartner, “In the next two years, the growing demand for advertising on social networking sites will bridge the gap between the cost per click on Facebook and that on other websites.”
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