Excellent PR is more cost effective than other marketing activities. Keep these tips in mind to help weather the downturn when each minute and nickel count. PR can be key to increasing your mindshare - until good economic times return.

1. Align PR tactics with business strategies - Understand your organization’s strategic business objectives. Focus on those PR initiatives that will directly support the business and marketing strategies your company has adopted.

Every market segment today is challenged to do more with less. That goes for supply chains and inventory to marketing and ad dollars. More than ever, marketing dollars are being spent on online campaigns, for these reasons:

• Better measurability - online generates better statistics and tracking
• With better measurement, you can generate a clear return on investment
• The customers are going online, so you should be going there, too.

This question of how best to use one's time is the core issue with social media ... especially as authoritative sources change with technology and innovation.

Original comment by Michael Arrington: "I’m Sorry Robert, But It’s Time For A Friendfeed Intervention"  

When we build infrastructure, we rarely consider the life-cycle cost. In addition, visual inspection of bridges can not do the whole job of evaluating the safety of infrastructure, such as bridges, parking decks, etc.

Yes, I bought an Apple TV the day it was announced.

It's installed and operational.

2022 Update

Update: Most know that the Dodgeball founders left Google and the company morphed into Foursquare and then Swarm. 

PR allows the spokesperson to take a position on industry issues or announce news.

MMO's (Multi-Player Online) Game [or MMORPG ( Role Playing Games)] offer people to present themselves through an online environment via an avatar.

I am fascinated by how businesses may eventually use this technology.