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PR Really Helps Clients During Bust Times - Outsource PR Instead

Friday, 24 April, 2009

Early on during an economic downturn, companies tend to cut marketing communications (marcom) staff, often a little too deeply. Then they realize that there's still a lot of work that needs to get done to maintain or establish a market presence. Public relations and other marcom services are essential to creating awareness, connecting with customers, building brands and driving sales. Outsource your PR instead to a boutique PR firm who eliminates the traditional, large agency inefficiencies by running lean, fast, and smart!
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8 Ways To Use PR to Reach Your Target Audience

Friday, 27 March, 2009

Excellent PR is more cost effective than other marketing activities. Keep these tips in mind to help weather the downturn when each minute and nickel count. PR can be key to increasing your mindshare - until good economic times return.

1. Align PR tactics with business strategies - Understand your organization’s strategic business objectives. Focus on those PR initiatives that will directly support the business and marketing strategies your company has adopted.
NASA Blue Marble plus the Moon
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Do More With Less (With Good Metrics) - Go Online

Wednesday, 4 March, 2009

Every market segment today is challenged to do more with less. That goes for supply chains and inventory to marketing and ad dollars. More than ever, marketing dollars are being spent on online campaigns, for these reasons:

  • Better measurability - online generates better statistics and tracking
  • With better measurement, you can generate a clear return on investment
  • The customers are going online, so you should be going there, too.
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Comment on the blog of Louis Gray "Does Anybody Care About Non-Blog Commenting Anymore?"

Wednesday, 31 December, 2008

My comment: Great observation, since I've started using socialmedian and similar sites. Owning the content and comments is a big issue for any writer or publisher. Reply from Louis Gray Louis Gray 11 months ago in reply to Jim Caruso 1 person liked this. Owning the content and comments is a big issue for many authors, but not every author. What you're seeing is a metamorphosis between the old way of having siloed content and the new way of knowing the data can flow anywhere. The tricky part is knowing where it's going and determining whether to participate
NASA Blue Marble plus the Moon
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OpenSocial Rapidly Interconnecting Collaborative Social Networks

Tuesday, 11 December, 2007

What's amazing about OpenSocial is how it accelerates the pace of interconnection, previously rampant mostly within single, rapidly growing social networking communities. OpenSocial ties these fast growing communities together for a quantum leap in value and connection (to people, groups, organizations, philanthropic causes, etc.) Blogging, tagging, media (video and picture) sharing, and online personal or professional communities have become interconnected. Browser technology, such as from Flock, add to the usefulness of these ever-more useful tools.
NASA Blue Marble plus the Moon
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Apple TV Is Well Executed

Friday, 23 March, 2007

Yes, I bought an Apple TV the day it was announced. It's installed and operational. The packaging is consistent with Apple's nice design, set-up is simple, menu and navigation straight-forward, and viewing/listening is a great experience. Watching 320x240 formatted video on a large-screen, HDTV set is surprisingly satisfying. There is a lot of syncing to do, via ethernet cable and/or Airport wirless connection. In fact, I just ordered an Airport extreme for wireless access to the AppleTV, but I wired via ethernet for the moment.