So, what exactly is engagement? No, we aren’t talking about when your significant other gets down on one knee and asks for your hand in marriage. We are talking about web engagement – the interaction of people with online channels.
Engagement comes in many forms today, through commenting to a blog post, to retweeting an interesting tweet, to connecting through a social network, to interacting to an online forum, and more.
There are a number of different ways people interact online. These people can be classified as: