Today's FTC Guide requires disclosure by bloggers if they have material connections with a company that they endorse in their blog. From the release:
Businesses and individuals increasingly see the value in online social media for industry connections or introductions and clearly for employment opportunities. Beyond these are company branding, business reputation management, and professional business networking.
Awareness Is The First Step In The Process Of Customer Creation
Sales Funnel: Customer Creation = Sales
"Customer Creation" is the lifeblood and purpose of any business, according to management guru, Peter Drucker. One view of the sales
Market Smarter with these Marketing Tips & Trends
But Keep On Marketing!
A survey says marketers will focus on delivering programs that save their organizations money while attracting new and repeat business using focused engagement
Excellent PR is more cost effective than other marketing activities. Keep these tips in mind to help weather the downturn when each minute and nickel count. PR can be key to increasing your mindshare - until good economic times return.
1. Align PR tactics with business strategies - Understand your organization’s strategic business objectives. Focus on those PR initiatives that will directly support the business and marketing strategies your company has adopted.
Every market segment today is challenged to do more with less. That goes for supply chains and inventory to marketing and ad dollars. More than ever, marketing dollars are being spent on online campaigns, for these reasons:
- Better measurability - online generates better statistics and tracking
- With better measurement, you can generate a clear return on investment
- The customers are going online, so you should be going there, too.
This question of how best to use one's time is the core issue with social media ... especially as authoritative sources change with technology and innovation.
Original comment by Michael Arrington: "I’m Sorry Robert, But It’s Time For A Friendfeed Intervention"