Public relations is used in managing how information moves between an organization and the public. It makes use of a number of public relations strategies to control the disbursement of various types of information to the public with the aim of convincing them about various issues concerning a company, or an individual, or a company's products and services.

Many clients want to get their inbound marketing efforts off to a strong start, writing blog content and Lead Nurturing Email campaigns. Blogging, offers (giveaways), Calls-To-Action, and Landing Pages comprise best practices for online lead generation. For success, you need to deliver blog posts regularly. 

Your Inbound Marketing initiative needs:

As a business owner, marketing your business today can be both costly and time consuming, and with social media strategies now becoming a major factor in your marketing effectiveness, you can no longer afford to ignore the impact this could have on your business.

Reasons Search Engine Optimization  Fails

Search Engine Optimization (SEO) firms sell snake oil. Unfortunately, that is how it looks to lots of us, customers of the SEO firm. These are all real issues that I've seen over many years.

Connect At South by Southwest Interactive (SxSWi)

You can reach your audience at SxSW, MediaFirst can help. SxSW. Programs of pre-conference publicity and on-the-ground tactics grow awareness, establish alliances, and win new business.

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.

Pinterest is a virtual pinboard

Issue-Based Press, now a.k.a Newsjacking

Press releases are not a dying breed as some of the media reports.

According to a Gartner Analyst report, the size of the Social Media market grew to $7.25B, with a B! If you aren’t using social media, you need to be.

Everyone from large businesses to local shops has a Facebook fan page now. You constantly find another business using a Facebook fan page to promote themselves. Having a Facebook fan page is a great way to get noticed and market yourself. If you want to have a successful fan page you will need some apps that will help you manage and communicate with your fans. In this blog post, we're going to discuss the best apps to use that will help your fan page: 

Note: This is really an internal document, but I felt it might be helpful to you. This outlines what goes into a blog post for the agency. Since, we build websites, we know that how and what you write is a critical success factor (CSF) for helping your readers.

So we all know that social media is the new way everyone is marketing themselves today. There are so many aspects to it that it is easy to forget one of most basic ways to promote yourself - which is through your friends and family.

Busy marketing managers often question how to analyze their marketing campaigns. In addition to asking how to perform marketing analysis, marketers aren’t sure what they need to measure.

Traditionally, public relations is about crafting strategic messages that communicate exactly what the organization wants people to hear.  Today, more and more businesses are creating their own content in the form of blogs, articles, “Tweets,” and white pap

I don’t know about you, but I spend lots of time online – and I have to make myself focus on the task at hand because everybody and his brother is vying for my attention with, “Visit this site,” “Watch this video,” etc. One click is all it takes to jump from one topic to another, and everyone is competing to get that click.

Marketers must learn how to break through the noise and garner more clicks. Calls-to-action are the tools to make this happen. They have the power to grab people’s attention and direct it to new topics. They are everywhere you go.

Jim Caruso, CEO of MediaFirst, at the Atlanta Drupal User's Group

Overview of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and Inbound Marketing

The content includes an overview of search engine optimization