Content marketing that still delivers

B2B teams still ask if content marketing works. It does when it is aligned to revenue, built on a clear funnel, and governed with editorial rigor.

Stop Chasing Freight, Chase Leads

The logistics industry operates on a brutal logic.

Move the Needle on Industry Coverage

Move the Needle with Digital PR Services

The marketers who truly succeed look way past traditional SEO (Search Engine Optimization)—which is just the old way of tweaking your website so Google ranks it high in regular search results.

Again, part of our rewrite of old blog posts and investigating the changes for PR teams

Identifying the Original Post

• Original Title: "USC/Annenberg Study Confirms Value"
• Original Date: Early 20

This post is part of a rewrite series, where we take an old post and look at the new angles and market mandates!

Identifying the Original Post

• Original Title: "Social Media: The New Word of Mouth" (referenced in early 2008 archive metrics)
• Original Date: Late Spring 2008
• Original Author: J

Early-stage and scaling tech firms develop strong capabilities, but their stories often stall. Complex architectures, AI features, and supply chain achievements remain buried in release notes and dashboards that investors and analysts overlook.

 ChatGPT, Claude, Gemini, and Perplexity Rely on Media Relations

The dominance of Public Relations (PR) as the authoritative discipline for managing brand presence in the age of Generative AI—encompassing platforms like ChatGPT

Early-stage and scaling technology firms struggle to translate complex architectures and artificial intelligence (AI) capabilities into convincing stories for investors, analysts, and enterprise buyers.

• Core Message: In 2007, the industry was buzzing about "Backpack Journalism." The post explored whether local TV news could stay competitive by equipping a single reporter with a laptop, a digital camera, and an internet connection to a

Core Message: The original post encouraged executives to embrace their role as industry experts.

• Core Message: In early 2007, the focus was on the physical "booth" and the logistical triumph of lead collection.

Why Being “Good” Is the Enemy of Being Great

There is a paradox in our dizzying spin cycle of modern communications. I see a recurring tragedy: competent brands that are unremarkable.

• Core Message: The original post was a call to arms for the PR industry. It argued that traditional "push" PR (blasting journalists with irrelevant pitches) was dying.