Tools Include Blog Marketing, Content Marketing, Media Relations & Social Media

B2B Branding begins with an understanding of the experience, Brand Experience, that you wish your customers to have when they do business with you.

I wrote a blog post about Google Chrome and how I like rapid response time and how I see speed as the ultimate differentiator online.

Here is an update on my thoughts:

B2B Marketing is the complete package of marketing activities that creates awareness of your company in your B2B Market. A second step is to guide prospective customers to learn more about your firm and take steps, via a Marketing Lead Nurturing Program, to become customers or clients of your company.

In today's markets, it is increasingly necessary to cover all the bases of marketing, to implement a wider and more diverse set of marketing activities that together are reinforcing.

Social networking has forever changed the way businesses and consumers interact. Today’s consumer doesn’t want to be sold on a product. With immediate access to the opinions and recommendations of trusted sources such as friends and family, your target audience is far less likely to rely on you as their first and only source of authoritative information.

Today, I needed to craft some rules for a LinkedIn Group. Here they are shown below.

A primary source is these tips in a Downloadable Template from Patrick O'Keefe.

The group, Atlanta Soccer Friends, is on LinkedIn.

Marketing is all about pushing the company messages out to target audiences through a variety of channels, which can include Twitter, Facebook, LinkedIn, etc.

It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure and achieve optimum results. This data is courtesy of KISSmetrics, an analytics provider for web-based businesses. I’ve provided data on e-mail marketing and blogging, too.

Smart executives hire public relations firms that have experience and expertise in their target markets, such as MediaFirst has expertise in the open source Drupal content management system, telecommunications, manufacturing, health care, IT, retail, and supply chain/logistics/transportation/warehousing.

PR can accelerate an exit strategy if executives are looking for that. Last year, we had 4 clients acquired by much bigger firms. We call that a success!

Here’s how PR can be used to accelerate an exit strategy:

Collaborating is the frontier of business opportunity today.  The

right, well-executed alliance drives new global competitiveness.

Partnership opportunities represent tens of millions in net, new

revenues for successful expansion and growth.  However, alliances

established with great fanfare frequently lack critical success

factors, such as clear goals, defined methodology, proper staffing,

Note: Recent announcement ... http://dublincore.org/documents/dcmi-foaf/

Remember when you were a child and you sat in a circle and one person whispered something into the ear of the child next to them and this continued around the circle until the message came back to the original speaker? Was the message ever the same? Rarely!

This is what happens sometimes when we issue a press release. Journalists may trim your press release to a few sentences. With twitter, well-intentioned followers will reinterpret your release into less than 140 characters, potentially causing the message to be garbled and lose its full meaning.

Expert Communities, Such As SelfGrowth.com, Let You Reach Out To A Wider Audience

Social media is fast becoming a leading outlet for savvy marketers to capitalize on their brand. By some estimates, social networking now accounts for 11 percent of all time spent online in the US. Between December 2008 and December 2009, total visits to the top 10 social networking sites increased 63 percent. Nearly one in 10 Internet visits ends up at a social network; nearly one in four page views is on a social networking site.

So, what exactly is engagement? No, we aren’t talking about when your significant other gets down on one knee and asks for your hand in marriage. We are talking about web engagement – the interaction of people with online channels.

Engagement comes in many forms today, through commenting to a blog post, to retweeting an interesting tweet, to connecting through a social network, to interacting to an online forum, and more.

There are a number of different ways people interact online. These people can be classified as:

When Search Engine Optimization (SEO) became a hot topic in the early 2000’s, it was very easy to write a press release with targeted keywords and end up at the top of the Google listings for those keywords.

Today, this doesn’t happen.

Internal Closed Loop Processes to Support Sales and Lead Nurturing

A Sales Support/Marketing group that is identifying potential leads, creating relationships and moving prospects through the buying cycle to lead status is paving the way for your Sales group to focus on closing well qualified leads.