I found this list many years ago and wish I know who to credit. Let me know, if you know. I adapted this for my own consideration.

Factors influencing success in change

Attributes of Innovation

Relative Advantage

The degree to which the innovation is perceived to improve upon existing solutions

How Do We Measure ROI on Marketing & Sales

The value of content marketing, measured by cost per impression (an old and hated metric), average response rate (a guideline only), or cost per engagement varies wildly by the type of product or serv

When you work in event marketing, you know what it is like to plan ahead and prepare. You probably have memorized the agenda and action plan. You have already delegated tasks and assigned duties.

Foursquare Day Atlanta, Jim Caruso, @jimcaruso, What is Foursquare?

Industry Analyst Relations Agency

Industry Analyst Relations & Outreach Improves Your Industry Reputation

Effective relations with industry analysts can position a technology vendor to leapfrog to the head of the shortlist in product

The most successful companies now understand that high-quality content draws people in, builds trust, drives traffic, mobilizes social media sharing, and results in sales.

New Social Networks May Have The Audience You Seek

There are hundreds of social networks out there, where a business might have a social media presence. Which ones matter and why. All our clients are on the big social networks, which we find are Facebook, Twitter, LinkedIn, and YouTube. But, what about all the others?

Social Media Marketing success is hard to measure, but here are a few tips that will help you determine how well your social media marketing campaign is performing.

As the world continues to connect more and more online, clients and publicists alike have embraced the art of the digital press release.

This shift to digital makes sense. While the basic format of a press release is the same, there are a few tactics publicists can now optimize for your clients that would not be an option otherwise.

Public Relations professionals know best – managing events for clients can be a stressful, overwhelming feat, even for the most organized and seasoned event planners. There are multitudes of plans to make prior to your event, and a lot of details have to come together at just the perfect time.

Have you been contemplating the idea of blaring your company name to the world using inbound marketing techniques? In order to be seen by those who you are targeting specifically, your brand needs to shine brightly.

Facebook is important to your brand or your company, and sometimes, trying to draw attention on Facebook seems like the most daunting part of your day.

But Facebook is also valuable, sharing information immediately to millions of people across the globe with the click of a button, and there are several ways to optimize that by getting as many “likes” as possible.

Just as our lives are changing with the influx of the internet and social media, so are our businesses and our business solutions. The standard business model calls for having a brick and mortar location and going through the regular channels of marketing, which include print media, radio, and television spots. This standard model draws heavily upon capital and human resources.

These are favorite Links, Tools, Books, Posts, People, Resources, etcetera from the Atlanta HTML5 User Group Rockstar Notes