As the world continues to connect more and more online, clients and publicists alike have embraced the art of the digital press release.

This shift to digital makes sense. While the basic format of a press release is the same, there are a few tactics publicists can now optimize for your clients that would not be an option otherwise.

Public Relations professionals know best – managing events for clients can be a stressful, overwhelming feat, even for the most organized and seasoned event planners. There are multitudes of plans to make prior to your event, and a lot of details have to come together at just the perfect time.

Have you been contemplating the idea of blaring your company name to the world using inbound marketing techniques? In order to be seen by those who you are targeting specifically, your brand needs to shine brightly.

Facebook is important to your brand or your company, and sometimes, trying to draw attention on Facebook seems like the most daunting part of your day.

But Facebook is also valuable, sharing information immediately to millions of people across the globe with the click of a button, and there are several ways to optimize that by getting as many “likes” as possible.

Just as our lives are changing with the influx of the internet and social media, so are our businesses and our business solutions. The standard business model calls for having a brick and mortar location and going through the regular channels of marketing, which include print media, radio, and television spots. This standard model draws heavily upon capital and human resources.

These are favorite Links, Tools, Books, Posts, People, Resources, etcetera from the Atlanta HTML5 User Group Rockstar Notes

Within the past few years social media has made a huge impact on society and the world around us. From the products we buy, to the people we interact with social media has expanded the networking field by the millions. There is one thing all social media sites have in common; they are all trying to connect people through a common interest.

Instagram Getting More Exposure for Brands

As picture editing and sharing becomes more and more popular, Instagram has boomed from 15 million to 80 million users since the merge with Facebook back in April.

Meet me at Inbound in Boston

INBOUND starts Monday, August 27th and brings more than 2,000 inbound marketers from across the world together for 3 days of content marketing, business networking, and marketing automation product demos to attendees i

HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+, plus a suite of social content apps for YouTube, Flickr, Instagram, Yammer, Tumblr and more.