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Blog Post

Cloud Connector Apps: Want to Make API Connections Between Apps without Code?

Wednesday, 4 September, 2013

Cloud Connector Apps, Including CloudWork, Elastic.io, IFTTT, Kevy, and Yahoo! Pipes

Some cloud connector apps can be used by nearly anyone, without programming expertise, others are more designed for programmers. The latest of these cloud connector apps enable nearly all of us to connect web applications and share data across them as we require.

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Blog Post

Meet Me at Inbound 2013

Sunday, 18 August, 2013

Meet me at Inbound, Boston

INBOUND starts Tuesday, August 20th and brings more than 5300 inbound marketers from 35 countries across the world together for 3 days of content marketing, business networking, and marketing automation product demos to attendees in Boston, MA.

Why I am attending:

  • Get the latest information on marketing automation tools
  • Hear the best techniques applied to internet marketing
  • Learn more about the new analytics tools and reporting capabilities to measure success in online marketing
  • Connect with other advocates of inbound marketing and marketing automation over 3 full days
  • Meet many top experts in marketing automation
  • Understand proven techniques that generate more traffic, leads and sales
  • Listen to keynote speakers 
  • Get new ideas from HubSpot and other companies about marketing trials
  • Network with other marketing professionals
  • Challenge my perspective with studies that might change the way I approach my craft
NASA Blue Marble plus the Moon
Blog Post

What is Facebook Graph Search ... and What Does it Mean for Your Business?

Friday, 12 July, 2013

Facebook recently unveiled its newest tool called Graph Search. Graph Search is designed to give users highly targeted information. For example, a Facebook user could ask Graph Search “Who are my friends that live in my city and like sushi?” A specific answer instead of links, would appear, just like a search engine. Then searchers can continue to use filters to narrow their results. In addition, users can search pictures as well, with a query such as “photos of my friends taken at beaches.
Hire-the-best-Inbound-jimcaruso.jpg
Blog Post

Inbound, Hubspot's Marketing Automation Conference

Thursday, 13 June, 2013

Hubspot Inbound: Marketing Automation Conference

Learn Inbound Marketing Strategies & Tactics

INBOUND is the premier event for marketing and business professionals with over 5,000 attendees from all over the world.
NASA Stephan's Quintet, Webb Telescope photo
Blog Post

Factors Influencing Success in Change, Attributes of Innovation

Wednesday, 8 May, 2013

I found this list many years ago and wish I knew who to credit. Let me know if you know. I adapted this for me.

NASA Blue Marble plus the Moon
Blog Post

The Value of Content Marketing & Cost per Engagement: Cost per Click, Cost per Customer

Monday, 6 May, 2013

How Do We Measure ROI on Marketing & Sales

The value of content marketing, measured by cost per impression (an old and hated metric), average response rate (a guideline only), or cost per engagement varies wildly by the type of product or

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Blog Post

Being Social at Your Social: How to Handle Social Media at Your Event

Monday, 22 April, 2013

When you work in event marketing, you know what it is like to plan ahead and prepare. You probably have memorized the agenda and action plan. You have already delegated tasks and assigned duties.

Foursquare Day Photo
Blog Post

Foursquare Day and Foursquare Day Atlanta at 5 Seasons - "#4SQDAY"

Monday, 22 April, 2013

Foursquare Day Atlanta, Jim Caruso, @jimcaruso, What is Foursquare?

Foursquare is a social network that lets you "check-in" to places you visit and can also post to Twitter and Facebook, identifying friends that are also checked-in with you. It is among the Location Based Services (LBS) that use the GPS (Global Positioning System) capabilities of smartphones to connect friends and introduce the like-minded, social media obsessed.
Blog Post

Marketing Automation & Drupal

Friday, 12 April, 2013

Leads. The economic downturn forced marketing organizations to do a better job communicating and quantifying their strategies, tasks, and success. Out of this has come tools to generate leads better and also at a lower cost. These tools are marketing automation. Well-implemented Marketing Automation increases revenues and profitability while lowering costs (or at least cost per new customer). Jim Caruso will cover why this is important to us.
Lora M. Cecere, book signing, Elemica event, Philadelphia, PA photo credit @jimcaruso
Blog Post

Industry Analyst Relations Agency

Tuesday, 26 March, 2013

Industry Analyst Relations Agency

Industry Analyst Relations & Outreach Improves Your Industry Reputation

Effective relations with industry analysts can position a technology vendor to leapfrog to the head of the shortlist in product

NASA Blue Marble plus the Moon
Blog Post

Content Marketing Success

Sunday, 10 March, 2013

The most successful companies now understand that high-quality content draws people in, builds trust, drives traffic, mobilizes social media sharing, and results in sales.

NASA Blue Marble plus the Moon
Blog Post

Lots of New Social Networks Out There, But Which Ones Matter: Pinterest, Google Plus, Instagram, etc?

Thursday, 28 February, 2013

New Social Networks May Have The Audience You Seek

There are hundreds of social networks out there, where a business might have a social media presence. Which ones matter and why. All our clients are on the big social networks, which we find are Facebook, Twitter, LinkedIn, and YouTube. But, what about all the others?

Marketing Technology Landscape Supergraphic (2018), used with permission
Blog Post

How to Measure B2B Social Media Marketing Success

Wednesday, 20 February, 2013

Social Media Marketing success is hard to measure, but here are a few tips that will help you determine how well your social media marketing campaign is performing.

NASA Blue Marble plus the Moon
Blog Post

Digital Press Releases & Digital PR – Really, what’s the difference?

Monday, 18 February, 2013

As the world continues to connect more and more online, clients and publicists alike have embraced the art of the digital press release.

This shift to digital makes sense. While the basic format of a press release is the same, there are a few tactics publicists can now optimize for your clients that would not be an option otherwise.

NASA Blue Marble plus the Moon
Blog Post

Promoting Events with Social Media 101

Tuesday, 12 February, 2013

Public Relations professionals know best – managing events for clients can be a stressful, overwhelming feat, even for the most organized and seasoned event planners. There are multitudes of plans to make prior to your event, and a lot of details have to come together at just the perfect time.

Prospecting-Funnel, image credit @jimcaruso
Blog Post

Inbound Marketing Basics

Friday, 8 February, 2013

Have you been contemplating the idea of blaring your company name to the world using inbound marketing techniques? In order to be seen by those who you are targeting specifically, your brand needs to shine brightly.

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