Blog Post Meet Me At Hubspot's Inbound 2014 Thursday, 13 February, 2014 Hubspot's annual conference, Inbound, will be held September 15-18 2014 in Boston, MA. The event is expanding to the BCEC (Boston Convention and Exhibition Center)this year. Registration opens March 3rd
Blog Post Pinterest for Business, Sign Up and Get Your Business Pinterest Profile (or Convert a Personal Profile to a Business Profile) Friday, 22 November, 2013 Sign Up for Pinterest for Business Get your business Pinterest account (profile) or convert a personal account profile to a business account profile. Create a Pinterest Business Account or Convert to One
Blog Post How to Conduct An Interview With the Media Friday, 4 October, 2013 You have agreed to do an interview with a reporter or editor. What do you do now? Below are some guidelines for a successful interview.
Blog Post Employees Are Your Best Advocates; Encourage, Don't Stifle Social Media Monday, 16 September, 2013 Employees Are Your Best Advocates Written by Matt Foulger. Originally posted on HootSource. Anatomy of a Brand Advocate
Blog Post Cloud Connector Apps: Want to Make API Connections Between Apps without Code? Wednesday, 4 September, 2013 Cloud Connector Apps, Including CloudWork, Elastic.io, IFTTT, Kevy, and Yahoo! Pipes Some cloud connector apps can be used by nearly anyone, without programming expertise, others are more designed for programmers. The latest of these cloud connector apps enable nearly all of us to connect web applications and share data across them as we require.
Blog Post Meet Me at Inbound 2013 Sunday, 18 August, 2013 Meet me at Inbound, Boston INBOUND starts Tuesday, August 20th and brings more than 5300 inbound marketers from 35 countries across the world together for 3 days of content marketing, business networking, and marketing automation product demos to attendees in Boston, MA. Why I am attending: Get the latest information on marketing automation tools Hear the best techniques applied to internet marketing Learn more about the new analytics tools and reporting capabilities to measure success in online marketing Connect with other advocates of inbound marketing and marketing automation over 3 full days Meet many top experts in marketing automation Understand proven techniques that generate more traffic, leads and sales Listen to keynote speakers Get new ideas from HubSpot and other companies about marketing trials Network with other marketing professionals Challenge my perspective with studies that might change the way I approach my craft
Blog Post What is Facebook Graph Search ... and What Does it Mean for Your Business? Friday, 12 July, 2013 Facebook recently unveiled its newest tool called Graph Search. Graph Search is designed to give users highly targeted information. For example, a Facebook user could ask Graph Search “Who are my friends that live in my city and like sushi?” A specific answer instead of links, would appear, just like a search engine. Then searchers can continue to use filters to narrow their results. In addition, users can search pictures as well, with a query such as “photos of my friends taken at beaches.
Blog Post Inbound, Hubspot's Marketing Automation Conference Thursday, 13 June, 2013 Hubspot Inbound: Marketing Automation Conference Learn Inbound Marketing Strategies & Tactics INBOUND is the premier event for marketing and business professionals with over 5,000 attendees from all over the world.
Blog Post Factors Influencing Success in Change, Attributes of Innovation Wednesday, 8 May, 2013 I found this list many years ago and wish I know who to credit. Let me know, if you know. I adapted this for my own consideration. Factors influencing success in change Attributes of Innovation Relative Advantage The degree to which the innovation is perceived to improve upon existing solutions
Blog Post The Value of Content Marketing & Cost per Engagement: Cost per Click, Cost per Customer Monday, 6 May, 2013 How Do We Measure ROI on Marketing & Sales The value of content marketing, measured by cost per impression (an old and hated metric), average response rate (a guideline only), or cost per engagement varies wildly by the type of product or serv
Blog Post Being Social at Your Social: How to Handle Social Media at Your Event Monday, 22 April, 2013 When you work in event marketing, you know what it is like to plan ahead and prepare. You probably have memorized the agenda and action plan. You have already delegated tasks and assigned duties. And obviously, you know how to promote an event with social media, too.
Blog Post Foursquare Day and Foursquare Day Atlanta at 5 Seasons - "#4SQDAY" Monday, 22 April, 2013 Foursquare Day Atlanta, Jim Caruso, @jimcaruso, What is Foursquare? Foursquare is a social network that lets you "check-in" to places you visit and can also post to Twitter and Facebook, identifying friends that are also checked-in with you. It is among the Location Based Services (LBS) that use the GPS (Global Positioning System) capabilities of smartphones to connect friends and introduce the like-minded, social media obsessed.
Blog Post Marketing Automation & Drupal Friday, 12 April, 2013 Leads. The economic downturn forced marketing organizations to do a better job communicating and quantifying their strategies, tasks, and success. Out of this has come tools to generate leads better and also at a lower cost. These tools are marketing automation. Well-implemented Marketing Automation increases revenues and profitability while lowering costs (or at least cost per new customer). Jim Caruso will cover why this is important to us.
Blog Post Industry Analyst Relations Agency Tuesday, 26 March, 2013 Industry Analyst Relations Agency Industry Analyst Relations & Outreach Improves Your Industry Reputation Effective relations with industry analysts can position a technology vendor to leapfrog to the head of the shortlist in product
Blog Post Content Marketing Success Sunday, 10 March, 2013 The most successful companies now understand that high-quality content draws people in, builds trust, drives traffic, mobilizes social media sharing, and results in sales.
Blog Post Lots of New Social Networks Out There, But Which Ones Matter: Pinterest, Google Plus, Instagram, etc? Thursday, 28 February, 2013 New Social Networks May Have The Audience You Seek There are hundreds of social networks out there, where a business might have a social media presence. Which ones matter and why. All our clients are on the big social networks, which we find are Facebook, Twitter, LinkedIn, and YouTube. But, what about all the others?
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