You have agreed to do an interview with a reporter or editor. What do you do now? Below are some guidelines for a successful interview.

Employees Are Your Best Advocates

Written by Matt Foulger. Originally posted on HootSource.

Anatomy of a Brand Advocate

Cloud Connector Apps, Including CloudWork, Elastic.io, IFTTT, Kevy, and Yahoo! Pipes

Some cloud connector apps can be used by nearly anyone, without programming expertise, others are more designed for programmers. The latest of these cloud connector apps enable nearly all of us to connect web applications and share data across them as we require.

Meet me at Inbound, Boston

INBOUND starts Tuesday, August 20th and brings more than 5300 inbound marketers from 35 countries across the world together for 3 days of content marketing, business networking, and marketing automation product demos to attendees in Boston, MA.

Why I am attending:

• Get the latest information on marketing automation tools
• Hear the best techniques applied to internet marketing
• Learn more about the new analytics tools and reporting capabilities to measure success in online marketing
• Connect with other advocates of inbound marketing and marketing automation over 3 full days
• Meet many top experts in marketing automation
• Understand proven techniques that generate more traffic, leads and sales
• Listen to keynote speakers 
• Get new ideas from HubSpot and other companies about marketing trials
• Network with other marketing professionals
• Challenge my perspective with studies that might change the way I approach my craft

Hubspot Inbound: Marketing Automation Conference

Learn Inbound Marketing Strategies & Tactics

INBOUND is the premier event for marketing and business professionals with over 5,000 attendees from all over the world.

I found this list many years ago and wish I know who to credit. Let me know, if you know. I adapted this for my own consideration.

Factors influencing success in change

Attributes of Innovation

Relative Advantage

The degree to which the innovation is perceived to improve upon existing solutions

How Do We Measure ROI on Marketing & Sales

The value of content marketing, measured by cost per impression (an old and hated metric), average response rate (a guideline only), or cost per engagement varies wildly by the type of product or serv

When you work in event marketing, you know what it is like to plan ahead and prepare. You probably have memorized the agenda and action plan. You have already delegated tasks and assigned duties. And obviously, you know how to promote an event with social media, too.

Foursquare Day Atlanta, Jim Caruso, @jimcaruso, What is Foursquare?

Industry Analyst Relations Agency

Industry Analyst Relations & Outreach Improves Your Industry Reputation

Effective relations with industry analysts can position a technology vendor to leapfrog to the head of the shortlist in product

The most successful companies now understand that high-quality content draws people in, builds trust, drives traffic, mobilizes social media sharing, and results in sales.

New Social Networks May Have The Audience You Seek

There are hundreds of social networks out there, where a business might have a social media presence. Which ones matter and why. All our clients are on the big social networks, which we find are Facebook, Twitter, LinkedIn, and YouTube. But, what about all the others?

As the world continues to connect more and more online, clients and publicists alike have embraced the art of the digital press release.

This shift to digital makes sense. While the basic format of a press release is the same, there are a few tactics publicists can now optimize for your clients that would not be an option otherwise.