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Blog Post

Why Online Marketing is so Hard

Thursday, 1 May, 2014

You’ve heard it before: it doesn’t matter how large your business is, you have to have an inbound marketing strategy. But online marketing is much more than just throwing up a website, writing a blog and setting up a business page on Facebook. In fact, a successful inbound marketing strategy can be quite hard.

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Blog Post

Why Your Business Really Needs an Inbound Marketing Strategy

Tuesday, 29 April, 2014

Not every company has jumped onto the inbound marketing bandwagon as of yet. If you’re still thinking about whether or not you want to put your company’s resources into creating an inbound marketing strategy, then you should consider the advantages inbound marketing has to offer. 

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Blog Post

Does Your Content Marketing Campaign Need a New Goal?

Tuesday, 29 April, 2014

What are the Goals of Content Marketing?

Without establishing a specific goal for your content marketing strategy, it’s hard to determine whether you are getting results or not.

Becky Boyd, @BeckyJBoyd , VP of MediaFirst PR, will be leading our #Marketing Your #Business in Today's Crowded #Market Powertalk at ELEVATE — Construction's Heavy Work Conference and Expo
Blog Post

 Transform Your Inbound Leads Into Loyal Customers

Friday, 25 April, 2014

Inbound marketing is a long process that requires a number of steps. The first of which is to create qualified web traffic, and then to turn that traffic into leads. Many companies make the mistake of focusing all of their efforts on the first step.

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Blog Post

  If Your Email Marketing Isn't Working, Try These Fixes

Wednesday, 23 April, 2014

An email marketing campaign is a good tactic to go with any marketing automation platform.

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Blog Post

Gmail May Be Bringing More Images to Its Inbox

Thursday, 17 April, 2014

If an email marketing strategy is part of your inbound marketing campaign, then hopefully you’ve employed good email marketing practices in order to make your campaign as successful as possible.

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Blog Post

Figure Out Your Strategy for Success With Content Marketing

Wednesday, 16 April, 2014

If you have never designed a content market strategy before, or have struggled to do so effectively, you may feel intimidated by what can seem like a complicated process.

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Blog Post

Factors to Keep in Mind When Planning Email Marketing

Tuesday, 15 April, 2014

Email marketing can be an incredibly effective inbound marketing strategy, as long as you plan it properly. If you don’t properly plan your email marketing strategy, then your emails will not only go unread – they could end up being marked as spam, which would be a disaster!

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Blog Post

Four Pillars of Interactive Marketing

Thursday, 10 April, 2014

Interactive marketing is a lot more than just web site visits and traffic, although increasing web traffic is a major goal of any interactive marketing campaign. While SEO and SEM (search engine marketing) are excellent tactics for increasing traffic, there are four more pillars that must be met in order to step out from the crowd. These are: 

 

Top Public Relations (PR) Agencies in Atlanta, Top Public Relations (PR) Agency in Atlanta
Blog Post

Any Business Can Benefit From Content Marketing

Tuesday, 1 April, 2014

Content marketing is something you hear about in every major trade journal and articles on the web talking about how you can help your business grow.

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Blog Post

3 Symptoms of Mismanaging Your Social Media Marketing

Friday, 28 March, 2014

In this day and age, a social media marketing strategy is an absolute must in order for your Internet marketing campaign to succeed. Social media is one of the easiest ways to connect directly with your consumer base and is a fantastic way to increase both brand awareness and brand loyalty. However, this all depends on whether or not you are using your social media platforms correctly

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Blog Post

Online Note-Taking Apps: Evernote, Google Keep, Pocket, Springpad

Saturday, 1 March, 2014

Online Note-Taking Applications

Evernote, Google Keep, Pocket, Springpad

Note Applications: Web-based 

These are information collection, organization & retrieval tools that work across a multitude of devices,

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Blog Post

Meet Me At Hubspot's Inbound 2014

Thursday, 13 February, 2014

Hubspot's annual conference, Inbound, will be held September 15-18 2014 in Boston, MA. The event is expanding to the BCEC (Boston Convention and Exhibition Center)this year. Registration opens March 3rd

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Pinterest for Business, Sign Up and Get Your Business Pinterest Profile (or Convert a Personal Profile to a Business Profile)

Friday, 22 November, 2013

Sign Up for Pinterest for Business

Get your business Pinterest account (profile) or convert a personal account profile to a business account profile.

Create a Pinterest Business Account or Convert to One

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Blog Post

How to Conduct An Interview With the Media

Friday, 4 October, 2013

You have agreed to do an interview with a reporter or editor. What do you do now? Below are some guidelines for a successful interview.

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Blog Post

Employees Are Your Best Advocates; Encourage, Don't Stifle Social Media

Monday, 16 September, 2013

Employees Are Your Best Advocates

Written by Matt Foulger. Originally posted on HootSource.

Anatomy of a Brand Advocate

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