Inbound 2013: A Marketing Automation Conference
Learn Inbound Marketing Strategies & Tactics
- INBOUND 2013 is the premier event for marketing and business professionals with over 5,000 attendees from all over the world.
I found this list many years ago and wish I know who to credit. Let me know, if you know. I adapted this for my own consideration.
Factors influencing success in change
Attributes of Innovation
The degree to which the innovation is perceived to improve upon existing solutions
How Do We Measure ROI on Marketing & Sales
The value of content marketing, measured by cost per impression (an old and hated metric), average response rate (a guideline only), or cost per engagement varies wildly by the type of product or service, and whether a high-value B2B market or a low-value (maybe high volume) B2C market.
When you work in event marketing, you know what it is like to plan ahead and prepare. You probably have memorized the agenda and action plan. You have already delegated tasks and assigned duties. And obviously, you know how to promote an event with social media, too.
Foursquare Day Atlanta, Jim Caruso, @jimcaruso, What is Foursquare?Foursquare is a social network that lets you "check-in" to places you visit and can also post to Twitter and Facebook, identifying friends that are also checked-in with you. It is among the Location Based Services (LBS) that use the GPS (Global Positioning System) capabilities of smartphones to connect friends and introduce the like-minded, social media obsessed.
Industry Analyst Relations Agency
Industry Analyst Relations & Outreach Improves Your Industry Reputation
Effective relations with industry analysts can position a technology vendor to leapfrog to the head of the shortlist in product
Managing events can be a tricky, difficult situation for any public relations professional if the proper planning has not been completed. During the time leading up to the big event, there are many ways you can prepare for just about anything.
The most successful companies now understand that high-quality content draws people in, builds trust, drives traffic, mobilizes social media sharing, and results in sales. With more and more businesses jumping on the content bandwagon, there will be even more competition for audience attention.
New Social Networks May Have The Audience You Seek
There are hundreds of social networks out there, where a business might have a social media presence. Which ones matter and why. All our clients are on the big social networks, which we find are Facebook, Twitter, LinkedIn, and YouTube. But, what about all the others?
As the world continues to connect more and more online, clients and publicists alike have embraced the art of the digital press release.
This shift to digital makes sense. While the basic format of a press release is the same, there are a few tactics publicists can now optimize for your clients that would not be an option otherwise.
Public Relations professionals know best – managing events for clients can be a stressful, overwhelming feat, even for the most organized and seasoned event planners. There are multitudes of plans to make prior to your event, and a lot of details have to come together at just the perfect time.
Have you been contemplating the idea of blaring your company name to the world using inbound marketing techniques? In order to be seen by those who you are targeting specifically, your brand needs to shine brightly. You can make that happen by following this advice.
Facebook is important to your brand or your company, and sometimes, trying to draw attention on Facebook seems like the most daunting part of your day.
But Facebook is also valuable, sharing information immediately to millions of people across the globe with the click of a button, and there are several ways to optimize that by getting as many “likes” as possible.