Dynamic Content: Dynamic Content is the term for content, images or actions that change to be customized to the individual viewing them. Dynamic content can evolve over time or based on what information a company has stored about the individual viewers preferences and interests.

Believe communities can take better advantage of key data in their decision making? Join the Civic Data Challenge and help turn the raw data of civic health into useful community tools. The deadline for submission is July 29th. The first-ever Civic Data Challenge will bring new eyes, new minds, new findings, and new skill sets to the field of civic health.

Increasing your Social Reach Social Reach is the total audience, hopefully the number of prospects and customers you can reach through the combined social footprint across all your social networks. To determine your social reach, add up the total number of fans and followers on all your social media platforms.

Blog Marketing, Blog SEO, and Blog Writing Agency, M1PR

Today on our Marketing Blog, I'll write and be interviewed on Blog Marketing, Blog SEO, and Blog Writing.

If you are a newbie in the online marketing world, this is for you. In your search for information you will read many tips to get the most out of your online marketing. You also need to understand that online marketing is not a walk in the park. It is important for you to read as much as possible to learn and apply what you know.

Public relations is used in managing how information moves between an organization and the public. It makes use of a number of public relations strategies to control the disbursement of various types of information to the public with the aim of convincing them about various issues concerning a company, or an individual, or a company's products and services.

Many clients want to get their inbound marketing efforts off to a strong start, writing blog content and Lead Nurturing Email campaigns. Blogging, offers (giveaways), Calls-To-Action, and Landing Pages comprise best practices for online lead generation. For success, you need to deliver blog posts regularly. 

Your Inbound Marketing initiative needs:

As a business owner, marketing your business today can be both costly and time consuming, and with social media strategies now becoming a major factor in your marketing effectiveness, you can no longer afford to ignore the impact this could have on your business.

Reasons Search Engine Optimization  Fails

Search Engine Optimization (SEO) firms sell snake oil. Unfortunately, that is how it looks to lots of us, customers of the SEO firm. These are all real issues that I've seen over many years.

Connect At South by Southwest Interactive (SxSWi)

You can reach your audience at SxSW, MediaFirst can help. SxSW. Programs of pre-conference publicity and on-the-ground tactics grow awareness, establish alliances, and win new business.

This blog post summarizes some tactics for:

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.

Pinterest is a virtual pinboard and it allows you to easily organize and share pictures, video, graphics, and more that you find on the web.

Issue-Based Press, now a.k.a Newsjacking

Press releases are not a dying breed as some of the media reports. Editors and reporters receive hundreds of press releases each day, yet often these are not targeted to the beat the reporter covers, so they are quickly trashed. 

According to a Gartner Analyst report, the size of the Social Media market grew to $7.25B, with a B! If you aren’t using social media, you need to be. Per Gartner, “In the next two years, the growing demand for advertising on social networking sites will bridge the gap between the cost per click on Facebook and that on other websites.”

Everyone from large businesses to local shops has a Facebook fan page now. You constantly find another business using a Facebook fan page to promote themselves. Having a Facebook fan page is a great way to get noticed and market yourself. If you want to have a successful fan page you will need some apps that will help you manage and communicate with your fans. In this blog post, we're going to discuss the best apps to use that will help your fan page: 

Note: This is really an internal document, but I felt it might be helpful to you. This outlines what goes into a blog post for the agency. Since, we build websites, we know that how and what you write is a critical success factor (CSF) for helping your readers.