As a business owner, marketing your business today can be both costly and time consuming, and with social media strategies now becoming a major factor in your marketing effectiveness, you can no longer afford to ignore the impact this could have on your business.
Reasons Search Engine Optimization Fails
Search Engine Optimization (SEO) firms sell snake oil. Unfortunately, that is how it looks to lots of us, customers of the SEO firm. These are all real issues that I've seen over many years.
Connect At South by Southwest Interactive (SxSWi)
You can reach your audience at SxSW, MediaFirst can help. SxSW. Programs of pre-conference publicity and on-the-ground tactics grow awareness, establish alliances, and win new business.
This blog post summarizes some tactics for:
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.
Many Have A Company Blog Or Personal Blog
You may have noticed that many companies have started to blog seriously. There is good reason for it, too. As everyone starts to use the internet for marketing, you need to ways for people to find you and want to come back. Having a blog has many benefits for your company, cause, or whatever you are trying to promote.
Pinterest is a virtual pinboard and it allows you to easily organize and share pictures, video, graphics, and more that you find on the web.
Issue-Based Press, now a.k.a Newsjacking
Press releases are not a dying breed as some of the media reports. Editors and reporters receive hundreds of press releases each day, yet often these are not targeted to the beat the reporter covers, so they are quickly trashed.
According to a Gartner Analyst report, the size of the Social Media market grew to $7.25B, with a B! If you aren’t using social media, you need to be. Per Gartner, “In the next two years, the growing demand for advertising on social networking sites will bridge the gap between the cost per click on Facebook and that on other websites.”
Everyone from large businesses to local shops has a Facebook fan page now. You constantly find another business using a Facebook fan page to promote themselves. Having a Facebook fan page is a great way to get noticed and market yourself. If you want to have a successful fan page you will need some apps that will help you manage and communicate with your fans. In this blog post, we're going to discuss the best apps to use that will help your fan page:
Note: This is really an internal document, but I felt it might be helpful to you. This outlines what goes into a blog post for the agency. Since, we build websites, we know that how and what you write is a critical success factor (CSF) for helping your readers.
So we all know that social media is the new way everyone is marketing themselves today. There are so many aspects to it that it is easy to forget one of most basic ways to promote yourself - which is through your friends and family. Your friends and family will support your endeavors and help promote you, which can give you the stepping stone you need to get noticed by others. Even if you already have a well established business, asking for the support from family and friends will help you.
Busy marketing managers often question how to analyze their marketing campaigns. In addition to asking how to perform marketing analysis, marketers aren’t sure what they need to measure. They are often overwhelmed by all the information out there, let alone which data to measure and how.
Traditionally, public relations is about crafting strategic messages that communicate exactly what the organization wants people to hear. Today, more and more businesses are creating their own content in the form of blogs, articles, “Tweets,” and white papers.
This user-generated content, like traditional PR, improves communications, generates publicity, builds awareness, and increases rankings in search engines.
I don’t know about you, but I spend lots of time online – and I have to make myself focus on the task at hand because everybody and his brother is vying for my attention with, “Visit this site,” “Watch this video,” etc. One click is all it takes to jump from one topic to another, and everyone is competing to get that click.
Marketers must learn how to break through the noise and garner more clicks. Calls-to-action are the tools to make this happen. They have the power to grab people’s attention and direct it to new topics. They are everywhere you go.
Jim Caruso, CEO of MediaFirst, at the Atlanta Drupal User's Group
Overview of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and Inbound Marketing
The content includes an overview of search engine optimization
Best Practices for Hosting Your Drupal Site - Panel Discussion - Moderator Tim Dorr
I offer a review of Drupal hosting and performance improvements, including OpCode cache, such as APC; standard Drupal caching via the Boost module, CDN - Content Distribution Networks, and MySQL optimization via InnoDB rather than MyISAM. Jim Caruso
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