You've heard it before – Content is King! But what does that mean? Businesses use content to drive digital engagement, attract prospective customers, build thought leadership, and boost conversations with prospects and customers. Content marketing helps to nurture a lead, moving them down the sales funnel with more detailed content about your offerings and how they can solve a prospective customer’s problem.
Prospective customers are spending more time on the web doing independent research via Google Search and other search engines.
Increasingly, buyers look toward friends, peers, influencers, and other third parties, for guidance. They find this guidance on social media networks, such as Facebook, Twitter, Instagram, Snap, Pinterest, and others.
They find online influencers on that influencers blog or social media accounts. Influencers are sometimes paid by brands for promotion.
Listening to a HubSpot webinar yesterday on content marketing, it discussed how we all are becoming publishers. I thought, to become publishers, we must be writers first, or at least know the right content that our target audience wants to read. We must write articles that are interesting and will engage readers. But this takes time, energy, and creative juices.
Content Marketing Trends
Companies all over the world both big and small are finally catching on to the fact that inbound marketing is a much more successful and affordable marketing strategy than outbound marketing. Companies are turning more and more towards content marketing as part of their inbound marketing strategies as well.
B2B Marketing With A Content Marketing Agency
The internet is making a swift uprise in business to business marketing - also known as B2B marketing - with content structured and written to fulfill the needs of its customers. At MediaFirst, our name promises that your media content will come first in marketing strategies.
Owned Media (Content) Is Like Paid Media (Advertising)
When you hear the term “content marketing,” what jumps into your mind? You probably think of YouTube, blogs, mobile apps, and other similar ideas.
What are the Goals of Content Marketing?
Without establishing a specific goal for your content marketing strategy, it’s hard to determine whether you are getting results or not. Unfortunately, when it comes to setting goals, many companies go way too broad. They’ll make their goal to increase brand awareness, or to increase the number of leads that they generate. While this is what the outcome of your content marketing strategy should be, they will happen as a result of meeting smaller goals.
If you have never designed a content market strategy before, or have struggled to do so effectively, you may feel intimidated by what can seem like a complicated process. In fact, content marketing is relatively simple, and the same steps apply to any strategy, no matter your field, type of business, or size of company.
Content marketing is something you hear about in every major trade journal and articles on the web talking about how you can help your business grow. However, if you’re running a small operation you might not think you have the money or ability to get involved in content marketing in a way that generates real business for you. The truth is that this type of marketing can help you grow and expand even if you’re a single person operation working with a very small budget.