What are the Goals of Content Marketing?

Without establishing a specific goal for your content marketing strategy, it’s hard to determine whether you are getting results or not.

Inbound marketing is a long process that requires a number of steps. The first of which is to create qualified web traffic, and then to turn that traffic into leads. Many companies make the mistake of focusing all of their efforts on the first step. They will do this by implementing SEO techniques throughout their web pages and content, ignoring everything else. 

An email marketing campaign is a good tactic to go with any marketing automation platform.

If you have never designed a content market strategy before, or have struggled to do so effectively, you may feel intimidated by what can seem like a complicated process. In fact, content marketing is relatively simple, and the same steps apply to any strategy, no matter your field, type of business, or size of company.

Interactive marketing is a lot more than just web site visits and traffic, although increasing web traffic is a major goal of any interactive marketing campaign. While SEO and SEM (search engine marketing) are excellent tactics for increasing traffic, there are four more pillars that must be met in order to step out from the crowd. These are: 

Content marketing is something you hear about in every major trade journal and articles on the web talking about how you can help your business grow. However, if you’re running a small operation you might not think you have the money or ability to get involved in content marketing in a way that generates real business for you. The truth is that this type of marketing can help you grow and expand even if you’re a single person operation working with a very small budget.

Use these tips to help you understand how you can get content marketing to work for you

In this day and age, a social media marketing strategy is an absolute must in order for your Internet marketing campaign to succeed. Social media is one of the easiest ways to connect directly with your consumer base and is a fantastic way to increase both brand awareness and brand loyalty. However, this all depends on whether or not you are using your social media platforms correctly

Online Note-Taking Applications

Evernote, Google Keep, Pocket, Springpad

Note Applications: Web-based 

These are information collection, organization & retrieval tools that work across a multitude of devices, operating syst

Hubspot's annual conference, Inbound, will be held September 15-18 2014 in Boston, MA. The event is expanding to the BCEC (Boston Convention and Exhibition Center)this year. Registration opens March 3rd

Sign Up for Pinterest for Business

Get your business Pinterest account (profile) or convert a personal account profile to a business account profile.

Create a Pinterest Business Account or Convert to One

You have agreed to do an interview with a reporter or editor. What do you do now? Below are some guidelines for a successful interview.

Employees Are Your Best Advocates

Written by Matt Foulger. Originally posted on HootSource.

Anatomy of a Brand Advocate

Cloud Connector Apps, Including CloudWork, Elastic.io, IFTTT, Kevy, and Yahoo! Pipes

Some cloud connector apps can be used by nearly anyone, without programming expertise, others are more designed for programmers. The latest of these cloud connector apps enable nearly all of us to connect web applications and share data across them as we require.

Meet me at Inbound, Boston

INBOUND starts Tuesday, August 20th and brings more than 5300 inbound marketers from 35 countries across the world together for 3 days of content marketing, business networking, and marketing automation product demos to attendees in Boston, MA.

Why I am attending:

• Get the latest information on marketing automation tools
• Hear the best techniques applied to internet marketing
• Learn more about the new analytics tools and reporting capabilities to measure success in online marketing
• Connect with other advocates of inbound marketing and marketing automation over 3 full days
• Meet many top experts in marketing automation
• Understand proven techniques that generate more traffic, leads and sales
• Listen to keynote speakers 
• Get new ideas from HubSpot and other companies about marketing trials
• Network with other marketing professionals
• Challenge my perspective with studies that might change the way I approach my craft