Social media has gained acceptance as a critical avenue of getting the word out about your products and services.
Some today think PR is dead. It is not; it has just changed and significantly. PR, marketing, lead generation, SEO, social media – these activities are all blending into what I call the new marketing matrix.
What is a fifth-party logistics service provider, a 5PL? There are many levels of logistics services, but 5PLs would usually handle all logistics for a shipper. This should include inbound freight, such as raw materials.
These Tips Immediately Improve Your Writing, Blog, Press Release, or Website Regardless of the Writer or Their Writing Ability
Here are some initial observations I prepared for a client, evaluating across all the writers and co
How Are You or Your Company Performing On the Web & Social Media?
When I do a preliminary check of a potential ally or client I have a quick procedure that includes evaluating their web performance, online content, and soci
B2B Marketing via B2B Article Marketing has two facets:
Magazines Are Accepting More Bylines
a.) The first is that more and more publications are accepting bylined articles from B2B Companies.
As we all know, getting more web traffic is a good thing if you want your business to grow and gain revenue. However, not everyone knows that some of the best ways to get more web traffic are free.
Facebook Audience Engagement Tips
Tips for Your Facebook Business Page or Facebook Brand Page
Post every day. As people make more friends and Like more pages, your posts may be missed.
There is a lot to dislike when it comes to affiliate marketing and the idea that influencers and bloggers promote products and services for the money instead of for the benefit of the readers.
Prospective customers are spending more time on the web doing independent research via Google Search and other search engines.
Listening to a HubSpot webinar yesterday on content marketing, it discussed how we all are becoming publishers. I thought, to become publishers, we must be writers first, or at least know the right content that our target audience wants to read.
PR Sells Your Story To The Media (a Reporter or Editor)
Proper Media Relations Gets Positive Press Coverage
Our process of getting targeted industry press for clients is analogous to a sales process, in that we sell reporters and editors
Press Release PR Agency
B2B marketing efforts benefit from a stream of Press Releases, issued at least monthly. Readers see your press release, a.k.a.
Inbound Marketing Must-Haves: Content Consistency, Content Frequency, Content Quality
The definitions of strategy, tactics, and goals for successful internet marketing have continued to evolve and change on a near-constant basis over the years.